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About the Council

The Council’s mission is to help leaders in the practice of market research, business intelligence and data analytics across industries and regions. The group provides a peer-to-peer benchmarking and problem-solving safe space to exchange. In this forum, we will discuss how to manage the function and how it connects to corporate strategy, innovation and competitive advantage.


  • Market and customer insights strategy & key drivers in a rapidly changing digital world
  • Measuring customer/user experience over time – maturity levels of organizations
  • Emerging models in research, new analytical methodologies & tools
  • Customer segmentation approaches, omni-channel analytics, governance and deployment

Who Should Join?

This council is for senior executives whose primary mission is to create and analyze intelligence that is driven by market and customer insights in leading companies.

Interested in joining? Fill out a simple form to talk to a membership development team member.
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Demet Tunç

Meet your Program Director

Demet Tunç

Council Director, Customer Experience Council, The Conference Board

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Council Membership

Relationships with trusted peers in a unique environment of confidentiality—that's the core of the Council experience.

Market Insights & Analytics Council

Save time, navigate complexity, and get Trusted Insights for What's AheadTM. Find out how you can join an exclusive community of peers in your field and start reaping the benefits of Membership.

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