An organization’s reputation is only as good as its corporate communications strategy. As the chief architects of our companies’ messages, we must stay abreast of emerging trends - changing market and workplace demographics, global business conditions, new media applications - while helping our leaders recognize the strategic communications issues embedded in corporate growth plans. We also discuss topics such as these recent agenda items:
- Communicating in and about an economic crisis
- Leveraging the sustainability message
- The newest social media networking tools
- Measuring corporate reputation
- 3M Company
- APCO Worldwide
- Alliant Energy
- CarMax
- Cargill, Incorporated
- Consolidated Edison Company of New York
- Dana Incorporated
- Danaher
- Deere & Company
- Eastman Chemical Company
- FM Global
- Fidelity Investments Companies
- Financial Engines, Inc.
- Gagen MacDonald
- HCA Healthcare
- Hallmark Cards, Inc.
- Highmark Health
- Intuit, Inc.
- Kaiser Permanente
- LHC Group
- Lockheed Martin Corporation
- Mallinckrodt Pharmaceuticals
- Marriott International, Inc.
- Merck
- National Gypsum Company
- Nielsen
- ON Semiconductor
- Owens Corning
- POET LLC
- PPG Industries
- Penske Truck Leasing Company L.P.
- Purdue Pharma LP
- RTI International
- Sanofi
- Shell
- Sodexo, Inc.
- State Farm Insurance Companies
- Sumitomo Corporation of Americas
- T. Rowe Price Associates, Inc.
- Texas Instruments Inc.
- The Coca-Cola Company
Enduring relationships with trusted peers are the core of the Council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of Council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.
- Collective problem solving that puts your issue on the agenda
- Benchmarking through regular surveys of Council members about relevant company practices
- Multifunctional insights generated by the wealth of perspectives gathered from 125+ Councils (covering more than 50 functions) that work together across geographies
- Virtual communities that extend learning opportunities through a variety of online forums and other resources
The Council provides a terrific opportunity to speak openly with peer-level executives about issues we all face. It's surprising that despite the diversity of industries represented on the Council, there is tremendous commonality in the challenges before us. Yet the diversity of experience works to our advantage when we brainstorm potential solutions with one another.
Maura Payne, Reynolds American
Senior communications or public relations executive from their companies. Membership is by invitation only.
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Jan Botz
Program Director, Corporate Communications Strategy Council and Internal Communications Council II |
