Market Insights Council
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About the Council

The world has changed tremendously since this Council’s inception in 1946, and so has the role of market research. Once focused primarily on gathering objective information on customers and the effectiveness of marketing programs, market insights teams are now expected to understand the external ecosystem in which their company operates, utilize advanced analytic techniques, identify insights that deliver competitive advantage, respond “instantly” to executive requests for external data, make recommendations that inspire action, interpret trends, and even “predict” the future.


  • Building capabilities of insights teams (e.g., storytelling, smart use of data analytics)
  • Market insights techniques and methods
  • Improving market insights impact
  • Improving efficiency (e.g., use of knowledge management systems, repurposing existing research, effective supplier utilization)

Who Should Join?

Heads of market research departments or the highest-ranking market research executives within a division.

Interested in joining? Fill out a simple form to talk to a membership development team member.
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Anne Greer

Meet your Program Director

Anne Greer

Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council, The Conference Board

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Council Membership

Relationships with trusted peers in a unique environment of confidentiality—that's the core of the Council experience.

Market Insights Council

Save time, navigate complexity, and get Trusted Insights for What's AheadTM. Find out how you can join an exclusive community of peers in your field and start reaping the benefits of Membership.

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