The Society for New Communications Research of The Conference Board (SNCR) is dedicated to the advanced study of the latest developments in new and emerging communications tools and technologies, including digital, social media, and mobile, and their effect on business, media, health, law, culture, and society. SNCR’s Fellows include a leading group of futurists, scholars, business and communications leaders, members of the media and technologists from around the globe—all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices.

To learn more about our Fellows and their work, visit our Fellows Directory. Established as an independent not-for-profit institution by Jen McClure in 2005, SNCR joined The Conference Board in 2015 to operate as part of its larger organization. For more information on the Society for New Communications Research of The Conference Board (SNCR), please contact Alex Parkinson (alex.parkinson@conferenceboard.org) or Matteo Tonello (matteo.tonello@conferenceboard.org).

SNCR Blog

SNCR Fellows and experts from The Conference Board provide insights into trends and topical issues in new communications.

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SNCR 2020 Series: Exploring New Communications Tools and Technologies

Read the latest edition of our monthly online publication series. You can download past editions here, or subscribe to a monthly digest from the blog and series here.

 

Millennials and Social Commerce: Engagement Leads to Sales but Paid Social May Not
SNCR 2020 Series, July 2017

"Social commerce" typically refers to electronic commerce that uses social networks—including user ratings, referrals, online communities, and social advertising—to assist in the buying and selling of products. Millennials, people between the ages of 17 and 34, have been quick to adopt and use social commerce. This SNCR 2020 article is the second edition of a study that investigates how millennials' activity on social media translates into sales for companies and brands.

Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and Fortune 500
SNCR 2020 Series, December 2016

The University of Massachusetts Dartmouth Center for Marketing Research has followed the adoption and use of social media tools in the Inc. 500 and Fortune 500 since 2008. The most recent iteration of the annual benchmarking reports showed Instagram to be the fastest-growing social media platform, with 22 percent of the Inc. 500 and 45 percent of the Fortune 500 now active users. This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram, as well as the ways in which each group has tailored the use of the tool to meet their company goals and objectives.

 

Employees as Brand Ambassadors: The State of Employee Advocacy
SNCR 2020 Series, November 2016

Many brands are empowering their employees to use social media to enhance the company’s thought leadership position, amplify branded content, reach new audiences, engage in “social selling,” and improve employee engagement. In fact, employee advocacy programs are one of the fastest-growing trends in social media marketing. This SNCR 2020 article presents findings from the JEM 2016 State of Employee Advocacy Survey, assessing the trend towards employee advocacy and benchmarking how companies structure and manage programs.

Publications

Read The Conference Board's latest research on Communications and Marketing. Click here to access our complete portfolio of publications.

 

Socially Minded: Convincing the C-suite of Social Media's Benefits
Research Report, May 2017

Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In this report, we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential.

 

Unlocking Value from Integrated Corporate Communications and Marketing
Research Report, September 2016

The growing complexity of business in the era of digitization and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. This report analyzes the trend toward integration of these two functions.

 

Corporate Communications Practices: 2016 Edition
Research Report, June 2016

The inaugural edition of this report analyzes benchmarking data from companies listed with the US Securities and Exchange Commission. The analysis finds, among other things, that the function is taking on a more strategic role at companies, as corporate communicators become key advisors to the CEO and the C-suite.

Corporate Use of Social Media
Director Notes, April 2016

Authored by Jim Naughton, Ahmed Tahoun, Clare Wang, and Michael Jung, the report shows that companies use social media to overcome a perceived lack of traditional media attention and that social media usage improves the company’s information environment.

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Case Studies

A collection of award-winning case studies from the prestigious Excellence in New Communications awards program, which honors the innovative use of digital and social media, mobile, collaborative technologies, and other emerging communications technologies to improve business, culture, media and society. Browse more than 300 cases by year.

Best Practices Tip Sheets

A collection of tip sheets to promote best practices surrounding the development, adoption, usage, monitoring and measurement of new communications tools and technologies. Access the SNCR Best Practices Tip Sheet archive.

Data and Analysis

Access our benchmarks on organizational and leadership practices on public relations and employee communications. Comparative data include CCOs’ professional background, reporting relationships, functions and responsibilities, budgetary resources, performance measurement standards, outsourcing policies, and the use of social media. Benchmarks by business industry and company size groups are available.

SNCR Blog

Read about the latest trends and key issues from SNCR's Fellows and The Conference Board experts.

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Press Release

Society for New Communications Research of The Conference Board Announces Annual Award Winners

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Find out more about the merger of the Society for New Communications Research and The Conference Board.

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Why our merger with SNCR matters

"The integration of SNCR research — and its network of researchers and consultants — gives members of The Conference Board the opportunity to look fresh at social, particularly in areas that are not yet common practice."

Read the full article here

Listen to a podcast on the merger

SNCR FAQs

Find out more about the integration of the Society for New Communications Research into The Conference Board, with these Frequently Asked Questions (FAQs).

Click here to download the FAQs