The Society for New Communications Research of The Conference Board (SNCR) is dedicated to the advanced study of the latest developments in new and emerging communications tools and technologies, including digital, social media, and mobile, and their effect on business, media, health, law, culture, and society. SNCR’s Fellows include a leading group of futurists, scholars, business and communications leaders, members of the media and technologists from around the globe—all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices.

To learn more about our Fellows and their work, visit our Fellows Directory. Established as an independent not-for-profit institution by Jen McClure in 2005, SNCR joined The Conference Board in 2015 to operate as part of its larger organization. For more information on the Society for New Communications Research of The Conference Board (SNCR), please contact Alex Parkinson ( or Matteo Tonello (


SNCR Fellows and experts from The Conference Board provide insights into trends and topical issues in new communications. See the most recent posts below, or click here to access the full blog.

SNCR Launches SNCR 2020 Series: Exploring New Communications Tools and Technologies—August 23, 2016 By Alex Parkinson

The Society for New Communications Research of The Conference Board (SNCR) is excited to launch a new online publication series, which addresses emerging topics in new and emerging communications tools and technologies, including digital, social media, and mobile, and their effect on business, media, health, law, culture, and society.

Wrap Up: Medium Migration, Emoji Overload, Companies Up Use of VR—July 25, 2016 By Shel Holtz

Each week, I develop an overview of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. This post is an overview of all the stories that have caught my eye this week.

Key Findings from the JEM 2016 State of Employee Advocacy Survey—July 18, 2016 By Jen McClure

Many brands are empowering their employees to use social media to enhance the company’s thought leadership position, amplify the reach of branded content, reach new audiences, engage in “social selling,” and improve employee engagement.

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SNCR 2020 Series: Exploring New Communications Tools and Technologies

Read the latest edition of our monthly online publication series. You can download past editions here, or subscribe to a monthly digest from the blog and series here.


Millennials and Social Commerce: Brands and Buy Buttons
SNCR 2020 Series, August 2016

As the first generation to be composed largely of digital natives, millennials are some of the most significant users of social commerce and social media. Research conducted by the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth examines how millennial consumerism is driven through social media, while also questioning how purchasing varies across platforms.


Read The Conference Board's latest research on Communications and Marketing. Click here to access our complete portfolio of publications.


Corporate Communications Practices: 2016 Edition
Research Report, June 2016

The inaugural edition of this report analyzes benchmarking data from companies listed with the US Securities and Exchange Commission. The analysis finds, among other things, that the function is taking on a more strategic role at companies, as corporate communicators become key advisors to the CEO and the C-suite.

Corporate Use of Social Media
Director Notes, April 2016

Authored by Jim Naughton, Ahmed Tahoun, Clare Wang, and Michael Jung, the report shows that companies use social media to overcome a perceived lack of traditional media attention and that social media usage improves the company’s information environment.
Staying Ahead of Change and Preparing for 2020

Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference
Conference KeyNotes, November 2015
One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.

Emerging Practices in Cyber Risk Governance

2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose
Research Report, November 2015
This year's survey of social media use by the Fortune 500 finds 10 percent fewer companies blogging and an increase in the adoption of new tools such as Glassdoor and Instagram.

Is Short Term Behavior Jeopardizing the Future Prosperity of Business?

2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success
Conference KeyNotes, June 2015 
We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

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Case Studies

A collection of award-winning case studies from the prestigious Excellence in New Communications awards program, which honors the innovative use of digital and social media, mobile, collaborative technologies, and other emerging communications technologies to improve business, culture, media and society. Browse more than 300 cases by year.

Best Practices Tip Sheets

A collection of tip sheets to promote best practices surrounding the development, adoption, usage, monitoring and measurement of new communications tools and technologies. Access the SNCR Best Practices Tip Sheet archive.

Data and Analysis

Access our benchmarks on organizational and leadership practices on public relations and employee communications. Comparative data include CCOs’ professional background, reporting relationships, functions and responsibilities, budgetary resources, performance measurement standards, outsourcing policies, and the use of social media. Benchmarks by business industry and company size groups are available.

Press Release

Society for New Communications Research of The Conference Board Announces Annual Award Winners

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Find out more about the merger of the Society for New Communications Research and The Conference Board.

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Why our merger with SNCR matters

"The integration of SNCR research — and its network of researchers and consultants — gives members of The Conference Board the opportunity to look fresh at social, particularly in areas that are not yet common practice."

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Listen to a podcast on the merger


Find out more about the integration of the Society for New Communications Research into The Conference Board, with these Frequently Asked Questions (FAQs).

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Read about the latest trends and key issues from SNCR's Fellows and The Conference Board experts.

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