.png)
Loading...
Email
Linkedin
Facebook
X
Copy Link
TranscriptDid you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy?
Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing.
(00:40) AI in Marketing: A Historical Perspective
(01:44) AI as a Tool, Not a Solution
(03:08) Current AI Usage in Marketing
(05:31) Generative AI in Creative Processes
(09:24) Agentic AI: The Next Frontier
(12:15) AI's Impact on the Four P's of Marketing
(17:40) AI in Traditional and Social Media
(26:01) Challenges and Future of AI in Marketing
For more from The Conference Board:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
C-Suite Perspectives / 15 Sep 2025
Unpack the risks of neglecting succession, explore best practices for director refreshment, and explain why agility and resilience are now must-have CEO traits.
C-Suite Perspectives / 08 Sep 2025
What changes are necessary to ensure better outcomes across the US health care system?
C-Suite Perspectives / 04 Sep 2025
What does it mean to call the Federal Reserve “independent,” and how does that work in practice?
C-Suite Perspectives / 02 Sep 2025
Find out how BLS conducts surveys, how monthly revisions work, and what's limiting the agency from being even more effective.
C-Suite Perspectives / 28 Aug 2025
Electricity demand is expected to increase 25% by 2050. How can renewable energy sources in the US help fill the gap?
C-Suite Perspectives / 26 Aug 2025
Consumer confidence mostly held steady in August – what's driving people’s current mood and spending habits?
