The AI Revolution in Marketing Is Just Beginning
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C-SUITE PERSPECTIVES

The AI Revolution in Marketing Is Just Beginning

06 JANUARY 2025

Find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing.

Did you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy? 

  

Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing. 

  

(00:40) AI in Marketing: A Historical Perspective
(01:44) AI as a Tool, Not a Solution
(03:08) Current AI Usage in Marketing
(05:31) Generative AI in Creative Processes
(09:24) Agentic AI: The Next Frontier
(12:15) AI's Impact on the Four P's of Marketing
(17:40) AI in Traditional and Social Media
(26:01) Challenges and Future of AI in Marketing

 

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 The AI Revolution in Marketing Is Just Beginning

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Did you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy? 

  

Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing. 

  

(00:40) AI in Marketing: A Historical Perspective
(01:44) AI as a Tool, Not a Solution
(03:08) Current AI Usage in Marketing
(05:31) Generative AI in Creative Processes
(09:24) Agentic AI: The Next Frontier
(12:15) AI's Impact on the Four P's of Marketing
(17:40) AI in Traditional and Social Media
(26:01) Challenges and Future of AI in Marketing

 

For more from The Conference Board: 

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Steve Odland

Steve Odland

President and CEO
The Conference Board

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Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board…

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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