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06 JANUARY 2025
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TranscriptDid you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy?
Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing.
(00:40) AI in Marketing: A Historical Perspective
(01:44) AI as a Tool, Not a Solution
(03:08) Current AI Usage in Marketing
(05:31) Generative AI in Creative Processes
(09:24) Agentic AI: The Next Frontier
(12:15) AI's Impact on the Four P's of Marketing
(17:40) AI in Traditional and Social Media
(26:01) Challenges and Future of AI in Marketing
For more from The Conference Board:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
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