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Timely insights from the Marketing & Communications Center
A presidential proclamation on May 24 echoed the actions of President Eisenhower in 1956. Back then, Eisenhower was concerned about the relative fitness of American youth compared to their European counterparts and established the President’s Council on Youth Fitness to address the gap.
The new proclamation on National Physical Fitness and Sports Month calls back to this mission, part of the administration’s drive to “Make America Healthy Again” (the commission’s report has just published).
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