Loading...
Timely insights from the Marketing & Communications Center
A presidential proclamation on May 24 echoed the actions of President Eisenhower in 1956. Back then, Eisenhower was concerned about the relative fitness of American youth compared to their European counterparts and established the President’s Council on Youth Fitness to address the gap.
The new proclamation on National Physical Fitness and Sports Month calls back to this mission, part of the administration’s drive to “Make America Healthy Again” (the commission’s report has just published).
Why this matters:
myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.
Thoughtful Marketers Acknowledge That the Holidays Aren’t All Cheer
October 28, 2025
For CMOs, the Market Stays Open During the Shutdown
October 06, 2025
How Should Companies Approach Reputation Building in the AI Era?
August 15, 2025
Short Cuts: Tariffs Lurk, Marketers Lead
June 14, 2025
Charts
The proliferation of easy-to-use generative AI requires that policymakers and business leaders each play an important role.
LEARN MORE
Charts
A hyperpolarized environment, diminished trust in our nation’s leaders.
LEARN MORE
IN THE NEWS
Denise Dahlhoff on How CEOs Are Talking About Tariffs—without Saying “Tarif…
May 21, 2025
IN THE NEWS
Erin McLaughlin on Tariff Policy
April 07, 2025
IN THE NEWS
Erin McLaughlin on Reshoring Factors
April 05, 2025
IN THE NEWS
Erin McLaughlin on US Reshoring
April 02, 2025
IN THE NEWS
Erin McLaughlin: How policy uncertainty may exacerbate infrastructure chall…
March 19, 2025
IN THE NEWS
Erin McLaughlin discusses the latest on tariff policy
March 14, 2025
Email
Linkedin
Facebook
X
Copy Link
