Increased Strategic Focus: More Impact, Less Stress for CMOs and CCOs?

The March 2025 CMO+CCO Meter survey from The Conference Board reveals that while CEOs expect marketing and communications leaders to adopt a more strategic approach to their work, most remain focused on execution. This report examines the time spent on strategy versus execution and its correlation with business impact and workload stress, and offers strategies for prioritizing strategic work. It leverages insights from a survey of communications and marketing executives, supplemented by ongoing qualitative research.