Reporting on Reporting Lines: CEO Access Boosts CMO and CCO Influence
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CMO+CCO Meter

A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

CMO+CCO Meter, March 2025

An evergreen question for leaders in marketing and communications relates to reporting lines—and, thus, proximity to the CEO and business impact. Knowing the context of the broader industry can help set expectations, plot the course forward, and identify critical partnerships in the organization.

Reporting on Reporting Lines: CEO Access Boosts CMO and CCO Influence

May 05, 2025

CMO+CCO Meter, March 2025

An evergreen question for leaders in marketing and communications relates to reporting lines—and, thus, proximity to the CEO and business impact. Knowing the context of the broader industry can help set expectations, plot the course forward, and identify critical partnerships in the organization.

Key Insights

The marketing leader is more likely to report to the CEO. Our recent research highlights the power of a close relationship in driving business growth. While the sample size for this iteration of the survey is smaller than those in the past, the proportion of marketing leaders who directly report to the CEO reached 58%. [1] In the CMO+CCO Meter

Author

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