Reporting on Reporting Lines: CEO Access Boosts CMO and CCO Influence
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CMO+CCO Meter

Reporting on Reporting Lines: CEO Access Boosts CMO and CCO Influence

05 May 2025 / Article

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CMO+CCO Meter, March 2025

An evergreen question for leaders in marketing and communications relates to reporting lines—and, thus, proximity to the CEO and business impact. Knowing the context of the broader industry can help set expectations, plot the course forward, and identify critical partnerships in the organization.

CMO+CCO Meter, March 2025

An evergreen question for leaders in marketing and communications relates to reporting lines—and, thus, proximity to the CEO and business impact. Knowing the context of the broader industry can help set expectations, plot the course forward, and identify critical partnerships in the organization.

Key Insights

The marketing leader is more likely to report to the CEO. Our recent research highlights the power of a close relationship in driving business growth. While the sample size for this iteration of the survey is smaller than those in the past, the proportion of marketing leaders who directly report to the CEO reached 58%. [1] In the CMO+CCO Meter

Author

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

Read BioIvan Pollard

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