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25 April 2025 / Article
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Copy LinkCMO+CCO Meter, March 2025: Marketing’s Business Impact Despite uncertainty being the defining characteristic of the last six months, the latest data highlight the positive impact marketing continues to have on the business, with just over eight in every 10 marketing leaders perceiving their impact has increased or increased significantly.
Perceived impact bounces back. Despite a choppy business environment, marketing’s impact has bounced back in the six months since the September 2024 CMO+CCO Meter showed a decline in perception of the marketing team’s impact on the business.
C-Suite Outlook 2025: Seizing the Future published in January noted CEOs’ commitment to, and expectations of, marketing teams around the world—with that commitment appearing to pay off.
A significant jump in impact since September 2024. Conditio
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