“It’s tough to make predictions, especially about the future.” So said Yogi Berra. But for marketers seeking to drive growth, creating a plan even for an uncertain future is paramount. This is trickier than ever.
Tariffs keep changing, affecting costs and pricing; inflation remains stubborn, affecting spending; the job market is volatile, affecting talent across the economy. And, while consumer confidence bounced back a bit in May after five months of decline, CEO confidence plummeted as a result of all the turmoil in the business world.
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