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16 June 2025 / Essay
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Copy LinkUnless diversity, equity & inclusion (DEI) is integral to a brand, US companies' recent responses to the January 2025 DEI-related executive orders—whether reaffirming or moderating their diversity initiatives—appear to have had little impact on the public’s overall trust toward and liking of these companies. This is according to net reputation tracker data from Q4 2024 and Q1 2025 by stakeholder intelligence firm Caliber, which consider both positive and negative reactions to DEI changes. However, a company's business might still be affected depending on how customers’ purchasing patterns react to such changes, especially when called out by one or more core stakeholder groups.
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