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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
CMO+CCO Meter, March 2025: Marketing’s Resources As marketing leaders seek to drive their businesses forward and win new customers, they face an uncertain and ever-changing marketplace. The emerging trade wars, the ongoing “tariff typhoon,” and the impact on the economy all pose challenges. Companies have faced challenges like this before but perhaps never at the rate of change and of the multidimensional nature that we’re seeing in 2025—and chief marketing officers (CMOs) are feeling the pressure.
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