Amid Turmoil, Marketers Are Worried About Their Budgets
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CMO+CCO Meter

A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

CMO+CCO Meter, March 2025: Marketing’s Resources

As marketing leaders seek to drive their businesses forward and win new customers, they face an uncertain and ever-changing marketplace. The emerging trade wars, the ongoing “tariff typhoon,” and the impact on the economy all pose challenges. Companies have faced challenges like this before but perhaps never at the rate of change and of the multidimensional nature that we’re seeing in 2025—and chief marketing officers (CMOs) are feeling the pressure.

Amid Turmoil, Marketers Are Worried About Their Budgets

April 30, 2025

CMO+CCO Meter, March 2025: Marketing’s Resources

As marketing leaders seek to drive their businesses forward and win new customers, they face an uncertain and ever-changing marketplace. The emerging trade wars, the ongoing “tariff typhoon,” and the impact on the economy all pose challenges. Companies have faced challenges like this before but perhaps never at the rate of change and of the multidimensional nature that we’re seeing in 2025—and chief marketing officers (CMOs) are feeling the pressure.

Key Insights

  • Budget satisfaction takes a dive. In the latest CMO+CCO Meter,1 marketing leaders’ satisfaction with budgets available to meet the business goals of the next six months took a nosedive. CFOs and CEOs are often characterized as suspecting marketing leaders spend money without regard to payout, but today’s best marketing leaders are businesspeople who happen to practice marketing. The best CMOs spend money wisely, with this wisdom coming from a data-driven verification of where the returns on investment can be maximized, and they communicate this clearly to the CEO and the CFO. All CMOs must hone this skill and relentlessly attempt to demonstrate ROI.
  • One challenge we hear from our Members is that uncertainty in markets has affected cost management across the enterprise. With more unpr
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Author

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

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