Amid Turmoil, Marketers Are Worried About Their Budgets

Key Insights

• Budget satisfaction takes a dive. In the latest CMO+CCO Meter,¹ marketing leaders’ satisfaction with budgets available to meet the business goals of the next six months took a nosedive. CFOs and CEOs are often characterized as suspecting marketing leaders spend money without regard to payout, but today’s best marketing leaders are businesspeople who happen to practice marketing. The best CMOs spend money wisely, with this wisdom coming from a data-driven verification of where the returns on investment can be maximized, and they communicate this clearly to the CEO and the CFO. All CMOs must hone this skill and relentlessly attempt to demonstrate ROI.
• One challenge we hear from our Members is that uncertainty in markets has affected cost management across the enterprise. With more unpr