Social Standing: Current Attitudes About Social Media
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 

US Consumer Confidence

Social Standing: Current Attitudes About Social Media

/ Article

Social media is a dominant force in shaping attitudes and behaviors, but understanding people’s attitudes to social media should shape the way the marketers and communicators best harness the power of the channel. Recent events and major players may be negatively affecting the perceptions of the efficacy of the channel, but the latest data show consumers are still engaged.

Social media is a dominant force in shaping attitudes and behaviors, but understanding people’s attitudes to social media should shape the way the marketers and communicators best harness the power of the channel. Recent events and major players may be negatively affecting the perceptions of the efficacy of the channel, but the latest data show consumers are still engaged.

Author

This publication is only available to Members. Please sign in to your myTCB® account to access it. To learn more about becoming a Member, click here. To check if your company is a Member, click here

myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.

Other Related Resources