Retail Sales Show Consumers Are More Frugal amid Uncertainty
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Global Economy Briefs

Timely insights from the Economy, Strategy & Finance Center

A weaker-than-expected rebound in retail sales for February highlighted consumers pulling back from discretionary spending as growth in sales was concentrated in necessities. Such consumer behavior points to moderating economic growth this year, consistent with our latest projections.

Retail Sales Show Consumers Are More Frugal amid Uncertainty

March 17, 2025

A weaker-than-expected rebound in retail sales for February highlighted consumers pulling back from discretionary spending as growth in sales was concentrated in necessities. Such consumer behavior points to moderating economic growth this year, consistent with our latest projections.

 

 

Figure 1.  Shopping Online, Foregoing Dining Out

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Sources: Census Bureau and The Conference Board.

Trusted Insights for What’s Ahead®

  • A  weaker-than-expected rebound in retail sales in February from the January plunge corroborates our estimates that consumption growth will slow this year, limiting overall economic growth.

  • Redirecting dollars towards necessities that have become more expensive, such as food and health and other personal items -- away from durable goods such as cars, furniture and electronics -- shows declines in consumer optimism (soft data) is starting to materialize in the hard data as well.

  • While the data are not suggesting consumer is in a crisi

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