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05 December 2023 / Article
Chief communications officers in the latest wave of our tracker are accelerating their use of AI tools, driving the productivity of their teams and the quality of their work. The excitement of the possibilities being unlocked is balanced with concerns for accuracy, reliability, and creativity. Our latest wave of the CMO+CCO Meter explores the use of AI tools in more detail.
Chief communications officers in the latest wave of our tracker are accelerating their use of AI tools, driving the productivity of their teams and the quality of their work. The excitement of the possibilities being unlocked is balanced with concerns for accuracy, reliability, and creativity. Our latest wave of the CMO+CCO Meter explores the use of AI tools in more detail.
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