Two hundred and forty-nine years after declaring independence from England, the 47th president of the United States has ordered that English become the official language of his country.
What’s in the order: The executive order, Designating English as the Official Language of The United States, sets out the rationale for picking only one language for the Federal government. This rationale states that to promote unity, cultivate a shared American culture for all citizens, ensure consistency in government operations, and create a pathway to civic engagement, it is in America’s best interest for the Federal government to designate one—and only one—official language.
What this means for companies:
The TCB take: Up until March 1, there was no official language of the United States, though English has long played that role for all practical and business purposes.
Acknowledging the diverse roots of your stakeholders is an effective practice for engagement, but this order points to the value of also capitalizing on the country’s heritage of unification, assimilation, and belonging. Declaring a national language is a small point on that spectrum but one that can be used to build connections.
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