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12 May 2025 / Article
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Copy LinkThe current environment of political and economic uncertainty is primarily a financial concern for US consumers, according to the April edition of the Consumer Confidence Survey® by The Conference Board, which includes responses from 3,000 US participants. This essay describes how US consumers are responding to the uncertainty resulting from the many policy changes that the new administration introduced—and suggests how companies can retain customers and even strengthen their business in this situation.
US consumers are modifying their spending habits. They seek out more affordable options, adjust their lifestyle, postpone purchases, and review their financial situation and plans. Additionally, they focus more on their mental, social, and physical health and practice self-care. A smaller group works harder, prioritizes trusted brands, and engages more with organized groups.
During times of uncertainty, people often become economically cautious. They tend to avoid risks and aim to safeguard themselves against potential financial setbacks such as job loss and stock market declines. The survey shows that the change in spending behavior is particularly pronounced by those who rate the current business conditions as bad, assess jobs as hard to get, or anticipate their family income will be lower in six months, according to preliminary results based on a partial April sample. Companies s
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