2025 Comms Investments Can Boost Chief Communicators’ Strategic Contribution
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C-Suite Outlook

2025 Comms Investments Can Boost Chief Communicators’ Strategic Contribution

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The top communications investment priorities this year offer communicators the opportunity to enhance both their productivity and their strategic value by enabling them to optimize communication that strengthens corporate reputation, concluding from the C-Suite Outlook 2025 survey. This article primarily analyzes the responses of 287 chief marketing officers (CMOs), chief communications officers (CCOs), and senior executives in related functions—part of the total sample of 1,722 C-Suite executives worldwide, including 508 CEOs. 

Key Insights

The top communications investment priorities this year offer communicators the opportunity to enhance both their productivity and their strategic value by enabling them to optimize communication that strengthens corporate reputation, concluding from the C-Suite Outlook 2025 survey. This article primarily analyzes the responses of 287 chief marketing officers (CMOs), chief communications officers (CCOs), and senior executives in related functions—part of the total sample of 1,722 C-Suite executives worldwide, including 508 CEOs. 

Key Insights

  • The top communications investments C-Suites are targeting for 2025—including artificial intelligence (AI), strategy development, and performance measurement—can enable CCOs and their teams to have an even larger impact on business performance.
  • AI can support communications not just with operational tasks such as drafting and editing text, but also with more strategic responsibilities such as reputation tracking and planning. It can also measure communications initiatives to optimize comms plans, help preempt crises by monitoring issues and events, and do predictive risk assessments while modeling potential response scenarios.
  • Sustainability communications is a leading communications investment priority in Asia and Europe, reflecting differences in regional conditions, priorities, and public reporting mandates.

Communications Investments Can Support the Function’s Strategic Work

C-Suite executives’ top 2025 investments in communications reinforce strategic aspects of the role. Comms is much more than just an executional function or one that does damage control in a crisis. It has evolved from a reactive service desk to a strategic business advisor and proactive reputation builder.

According to our C-Suite Outlook 2025 survey, companies planning to increase their communications investments by more th

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