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13 May 2025 / Essay
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Copy LinkChief marketing officers (CMOs) face high expectations for their technology adaptability and change-management skills during a time when artificial intelligence (AI) is exploding and marketing technology (martech) is evolving rapidly, and they perceive their workload as more challenging to manage. As a result, CMOs are becoming increasingly dependent on a more senior, well-rounded cadre of martech leaders. Conversations with The Conference Board Marketing & Communications Center Members, including some Council discussions, indicate this is a growing trend, and that some companies have begun to elevate the head of martech position to a direct report of the CMO.
More than one-third (37%) of CEOs list investment in innovation (people, process, and tools)—including AI—as a top priority for 2025. CEO commitments are undoubtedly tied to CMO priorities, and 70% of CMOs say they will need more digital technology skills, including AI capabilities on their team over the next few years. Marketing leaders will require support to identify and activate the optimal technologies for their businesses, particularly as new “challenger platforms” built in the age of AI disrupt the market.
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