As Team Leaders, CMOs Focus More on Metrics, CCOs on AI Upskilling and Culture

Key Insights

Marketing leaders focus more than their comms colleagues on measuring their team’s impact and reporting it to senior leadership and the board. Communications leaders place more emphasis on upskilling their teams—especially in AI—and building a collaborative, inclusive culture for their teams. These differing team leadership plans reflect the different responsibilities and current strategic priorities of chief marketing officers (CMOs) and chief communications officers (CCOs).

As Team Leaders, CMOs Focus More on Metrics, CCOs on AI Upskilling and Culture

Marketing

Measuring marketing’s impact is part of the CEO–