Communications Remains Vital but Loses Steam

Key Insights

Perceived impact dips. Only 59% of CCOs say they think their impact on the business has gone up or went up a lot in the last six months. This is the lowest figure since the tracker began but it is still a high percentage of leaders seeing improvement. Past data has shown that internal and external disruptions drive the impact of corporate communications teams higher, and this period was perhaps calmer than many expected at the beginning of the year.

Proximity to the CEO improves. Unlike marketing teams, CCOs—especially in corporate comms—work closely with the CEO and they notice when the CEO sees and values the impact of their work. This is a testament to the more central role that communications has played over the last several years. This is a partnership that benefits both actors and should be nurtured.

Perceived impact dec