Having a business impact externally starts internally with strong relationships and collaboration. This article, based on the responses of marketing and communications executives to our September/October 2024 CMO+CCO Meter survey, provides an overview of the partnerships that marketing and communications teams have with others in their organization—and which collaborators promise the most impact.
Partnering closely with the CEO correlates with making an impact. The CMOs and chief communications officers (CCOs) who report that their team’s business impact increased o
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