Marketers’ Satisfaction Remains High While Sense of Recognition Diverges

Key Insights

Satisfaction inches up. Very few senior marketing leaders are not happy with their jobs. This is a great time to be in marketing, an area with historically high levels of satisfaction. However, small variations in satisfaction are signals of the overall state of the industry. A subtle rise in job satisfaction and a slight decline in recognition is an indicator of what’s ahead. As workload remains constant and enjoyment of the work rises slightly, a drop in recognition is a reminder that marketing’s work must be marketed internally. Engaging business partners and building enthusiasm together is vital.

Subtle changes signal marketing’s marketing issue