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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Chief marketing officers (CMOs) and other marketing leaders play an increasingly important role in using new techniques to win and retain customers. New technologies, new teams, new ideas, and new markets can be leveraged against a background of economic and geopolitical uncertainty in which customers are more cautious with their money. This is a motivating challenge for any marketer—a factor reflected in their job satisfaction.
Satisfaction inches up. Very few senior marketing leaders are not happy with their jobs. This is a great time to be in marketing, an area with historically high levels of satisfaction. However, small variations in satisfaction are signals of the overall state of the industry. A subtle rise in job satisfaction and a slight decline in recognition is an indicator of what’s ahead. As workload remains constant and enjoyment of the work rises slightly, a drop in recognition is a reminder that marketing’s work must be marketed internally. Engaging business partners and building enthusiasm together is vital.
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Communications Leaders Stay Very Positive
July 21, 2025
Communicators’ Concerns Over Resources Are Rising
July 21, 2025
Communications Teams Stay On Point
July 21, 2025
Marketing’s Teams and Tools Provide What It Takes to Win
July 18, 2025
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