Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words
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Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words

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CEO Insight Minute: How Can You Tell Customers Your Sustainability Story?

Video

CEO Insight Minute: How Can You Tell Customers Your Sustainability Story?

To explain sustainability efforts in a way that resonates with customers, CEOs should ask their communications teams to do these five things.

ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.

ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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