Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 

Consumer Attitudes About Sustainability

Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words

/ Article

listenPlayBtnImage

CEO Insight Minute: How Can You Tell Customers Your Sustainability Story?

Video

CEO Insight Minute: How Can You Tell Customers Your Sustainability Story?

To explain sustainability efforts in a way that resonates with customers, CEOs should ask their communications teams to do these five things.

ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.

ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

This publication is only available to Members. Please sign in to your myTCB® account to access it. To learn more about becoming a Member, click here. To check if your company is a Member, click here

Sign In

Forgot your password

Create An Account

 

Keep my computer signed in

Forgot your password

Create An Account

myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.

Other Related Resources