Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words
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Consumer Attitudes About Sustainability

Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words

13 November 2023 / Article

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ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.

  • Part 1: Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words
  • Part 2: Walking on ESG Eggshells: Focus on 'Safe' Social Issues and Their Economic Value

ESG backlash, an umbrella term for opposition to environmental, social & governance initiatives (mostly voiced by US policymakers), has yet to spill over onto B2B and B2C customers. On the contrary, customers are increasingly interested in sustainability, seeking even more information on companies’ sustainability products and initiatives.

  • Part 1: Communicate Sustainability in Near-Term Goals, Economic Gains, and Simple Words
  • Part 2: Walking on ESG Eggshells: Focus on 'Safe' Social Issues and Their Economic Value

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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