Making Your Message Stick Without Stinging: Marketing in 2025
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Navigating Washington: Insights for Business

Making Your Message Stick Without Stinging: Marketing in 2025

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How are marketers feeling as we approach 2025 and plan for the change in administration in the US? What has been the reaction to the polarization in the 2024 election campaign? The answer is marketers and their teams are positive, excited, and ready to drive growth by returning to trusted techniques that win over and delight customers without fueling negativitity.

How are marketers feeling as we approach 2025 and plan for the change in administration in the US? What has been the reaction to the polarization in the 2024 election campaign? The answer is marketers and their teams are positive, excited, and ready to drive growth by returning to trusted techniques that win over and delight customers without fueling negativitity.

Authors

Ivan Pollard

Ivan Pollard Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

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Anna Walker

Anna Walker Anna Walker

Former Program Manager
The Conference Board

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