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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
CMO+CCO Meter, March 2025: Marketing’s Satisfaction The CMO+CCO Meter was established to track the sentiments of chief marketing officers (CMOs). Overall job satisfaction remains high as recognition for their contribution climbs. But while increasing workloads are beginning to take their toll, there are tactics to manage what you can control.
Recognition is at an all-time high. The sentiment that the work of the CMO and their teams is getting its due takes a jump in the latest survey as marketing returns to the spotlight for driving growth (see C-Suite Outlook 2025: Seizing the Future). Recognition is not just about results—although they speak louder than anything else, it is also about relationships, collaboration, and communication. Recent qualitative research highlights the challenge for marketing leaders to internally market their own work and this appears to be working.
Workload sends a warning sign. In this wave of the Meter
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