Recognition Rises for CMOs Even as Workload Saps Their Energy
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 

CMO+CCO Meter

A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

CMO+CCO Meter, March 2025: Marketing’s Satisfaction

The CMO+CCO Meter was established to track the sentiments of chief marketing officers (CMOs). Overall job satisfaction remains high as recognition for their contribution climbs. But while increasing workloads are beginning to take their toll, there are tactics to manage what you can control.

Recognition Rises for CMOs Even as Workload Saps Their Energy

May 12, 2025

CMO+CCO Meter, March 2025: Marketing’s Satisfaction

The CMO+CCO Meter was established to track the sentiments of chief marketing officers (CMOs). Overall job satisfaction remains high as recognition for their contribution climbs. But while increasing workloads are beginning to take their toll, there are tactics to manage what you can control.

Key Insights

Recognition is at an all-time high. The sentiment that the work of the CMO and their teams is getting its due takes a jump in the latest survey as marketing returns to the spotlight for driving growth (see C-Suite Outlook 2025: Seizing the Future). Recognition is not just about results—although they speak louder than anything else, it is also about relationships, collaboration, and communication. Recent qualitative research highlights the challenge for marketing leaders to internally market their own work and this appears to be working.

Workload sends a warning sign. In this wave of the Meter

Author

This publication is available to you, but you need to sign in to myTCB® or create an account to access it.

myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.

More From This Series