Walking on ESG Eggshells: Focus on 'Safe' Social Issues and Their Economic Value
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Consumer Attitudes About Sustainability

Walking on ESG Eggshells: Focus on 'Safe' Social Issues and Their Economic Value

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Corporate action on social issues has contributed to the recent emergence of a backlash against environmental, social & governance programs. Whether and how to respond to social issues presents a difficult challenge for companies, especially in a highly divided and politicized atmosphere. Companies need to prepare for the inevitable negative reaction from those who disagree and the disappointment of those who wish the company had done more.

Corporate action on social issues has contributed to the recent emergence of a backlash against environmental, social & governance programs. Whether and how to respond to social issues presents a difficult challenge for companies, especially in a highly divided and politicized atmosphere. Companies need to prepare for the inevitable negative reaction from those who disagree and the disappointment of those who wish the company had done more.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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