Internal Comms and Culture Building—the Secret Growth Engine?

August 07, 2025 12:00 PM ET - 12:45 PM ET | Virtual Meeting

Strategic internal communications is vital for successfully implementing business strategy, managing change, engaging employees, and supporting culture. Companies recognize that genuine employee engagement is essential for the impact of strategic initiatives—and that it can supercharge it.

Indeed, highly-engaged teams generate 18% higher sales, 10% increased customer loyalty/engagement, and 23% more profitability, along with lower absenteeism (-81%) and turnover (up to -43%), among others. As a result, the role of internal communicators as culture and engagement builders is ever more important, especially at a time of hybrid work (sometimes with stricter workplace presence policies), AI, economic and (geo-)political uncertainties, and multiple generations in the workforce.

Join our 45-minute roundtable on August 7, 12:00-12:45pm ET to discuss the following questions with your peers:

Key projects: What are your main current internal comms initiatives supporting strategic business goals and culture?
Role evolution: How have your responsibilities and the ways to engage employees changed in recent years?
Challenges: What hurdles do you face, and how do you overcome them?
Impact: What/who is helping to make your work impactful, and how do you measure impact?

We invite members of the Marketing & Communications and Human Capital Centers to register here for this confidential, 45-minute virtual roundtable. While some members may kick off the conversation, we encourage everyone to participate in the conversation with verbal or written chat comments. This event follows the Chatham House Rule to promote open discussion without attributing remarks to specific people or companies.

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