S2E4 - Will Marketing Survive AI Agents?
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LET'S TALK GLOBAL BUSINESS

S2E4 - Will Marketing Survive AI Agents?

Exploring the transformative impact of AI agents on marketing.

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In this episode, we explore the transformative impact of AI agents on marketing with industry veterans Matthew Godfrey and Florian Klaass. Join Sara Murray as she delves into the changing landscape of persuasion, connection, and trust in marketing.

S2E4 - Will Marketing Survive AI Agents?

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In this episode, we explore the transformative impact of AI agents on marketing with industry veterans Matthew Godfrey and Florian Klaass. Join Sara Murray as she delves into the changing landscape of persuasion, connection, and trust in marketing.

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Sara Murray

Sara Murray

Managing Director, International
The Conference Board…

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Florian Klaass

Florian Klaass

Council Director, CMO Council
The Conference Board

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Matthew Godfrey

Matthew Godfrey

Managing Director, Asia
The Conference Board

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Episodes

  • S2E4 - Will Marketing Survive AI Agents?

    Let's Talk Global Business / 08 May 2025

    Exploring the transformative impact of AI agents on marketing.

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  • S2E3 - Is Your Eco Story a Hidden Threat?

    Let's Talk Global Business / 25 Apr 2025

    Listen in as we explore the power — and risk — of sustainability storytelling.

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  • S2E2 - Is the AI Bubble About to Burst?

    Let's Talk Global Business / 11 Apr 2025

    In this episode, we explore the rapid advancements and complexities of artificial intelligence (AI) with experts Brian Evergreen and Christian Kromme.

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  • S2E1 - Is China Still Investable?

    Let's Talk Global Business / 27 Mar 2025

    What’s really happening inside China’s economy — and what does it mean for global investors?

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  • S1E14 - CEO Confidence: A Global Business Wake-Up Call

    Let's Talk Global Business / 19 Dec 2024

    In this episode of Let's Talk Global Business, host Sara Murray delves into the latest CEO Confidence surveys for China and Europe

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  • S1E13 - 2024 in Review: Europe's Year of Elections

    Let's Talk Global Business / 13 Dec 2024

    In this episode our guests take a look back at 2024, and the elections that have shaped Europe's economic outlook.

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View more episodes

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