Integrated Marketing Communications Council

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There has never been a more exciting time to be a marketing leader. Old rules are dying. New paradigms are being invented. The power is shifting from brands pushing to consumers curating. A “finger-tip society” has emerged where anything is a click away, and brand choices are often influenced more by algorithms than loyalty. In today’s marketplace, Integrated Marketing Communications is a mandatory mindset for any company that is putting the customer at the heart of the enterprise.

We discuss:

State-of-the-art strategies and frameworks for integrating messages (e.g. developing central themes, assigning lead agency, pan-agency/function briefings)
Staying current on the newest channels and the changes in existing channels (e.g. mobile, VR, AR)
The art and science of IMC (e.g. data analytics, CRM, social engagement, balancing traditional and digital)
Benefits of centering campaigns around the consumer and data

Members

AARP
Booz Allen Hamilton Inc.
Citrix Systems
Deere & Company
Discover Financial Services LLC
Ergon, Inc.
FedEx Corporation
RTI International
Rockwell Automation
Siemens Healthineers
TE Connectivity
Texas Instruments Inc.
U.S. Bank

Member Benefits

Enduring relationships with trusted peers are the core of the Council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of Council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.

Collective problem solving that puts your issue on the agenda
Benchmarking through regular surveys of Council members about relevant company practices
Multifunctional insights generated by the wealth of perspectives gathered from 125+ Councils (covering more than 50 functions) that work together across geographies
Virtual communities that extend learning opportunities through a variety of online forums and other resources

Who Should Join?

Senior executives responsible for leading go-to-market strategic planning and execution across multiple consumer touch points.Membership is by invitation only.

Program Director