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Marketing & Communications

MARKETING & COMMUNICATIONS CENTER

The stakes have never been higher to manage the dynamic relationship among employees, customers, and other stakeholders. Success requires pertinent, practical and proven marketing and communications know-how. We aim to address your most important opportunities through timely, peer-proven and practical knowledge that inspires you for what's ahead.

Do Indian Consumers Really Care about Sustainability?

November 26, 2019 | DIRECTOR NOTES

CCPA: Categories of Personal Information

October 11, 2019 | COUNCIL VIEWS

California Consumer Privacy Act Flowchart

October 10, 2019 | COUNCIL VIEWS

Chinese Consumers Are Turning Cautious

October 10, 2019 | CHINA CENTER PUBLICATIONS

WEBCAST

How Confident Is the Global Consumer? New Survey Results

Are fears of a weaker economy affecting the global consumer’s income prospects and spending habits as we head into 2020? Find out during this webcast as we discuss top findings from The Conference Board® Global Consumer Confidence Index survey. 

January 23, 2020

WATCH A WEBCAST

WEBCAST

Marketing & Communications Center Chat

Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so. 

October 31, 2019

WEBCAST

Global Consumer Trends

Join this webcast to hear insights from our latest Global Consumer Confidence Survey from the third quarter of 2019, conducted in collaboration with Nielsen and based on responses by 32,000 customers in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America. 

October 15, 2019