In 2026, CEOs must manage a convergence of forces: intensifying geopolitical tensions, regulatory fragmentation, rapid advances in AI, shifting labor markets, and structural changes in supply chains and consumer behaviors.
The purpose of this report is to aggregate the wisdom of CEOs and other C-Suite executives globally concerning chief external and internal challenges, and what they plan to prioritize in 2026 to maintain a focus on growth and profitability amid choppy waters. These priorities are then coalesced into three categories—where to play, how to win, and how to operate—to provide business leaders with insights into how their peers are ensuring strategic clarity.
Grounded in cross-regional data and diverse industry viewpoints, this essential survey equips leaders with the intelligence they need to make confident decisions in an increasingly uncertain world. Leaders who understand these dynamics are well positioned to safeguard reputation and capture growth.
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