What does it actually take to lead a modern marketing team? Behind the high-stakes growth initiatives and board-level pressures is a person who has been on a growth journey themselves.

The Life of the CMO explores what it takes to become a leader of ‘remarkably modern, magical marketing’.

In our first edition, Ivan Pollard, Marketing & Communications Center Leader, will interview Asit Goel, Unifirst's chief marketing executive, on his path to his current role and unique background in both technology and strategy.

Ivan and Asit will dive into the changing role of marketing and the role of the CMO—from the analog roots of the past to the AI-driven branches of the future.

Join us for an essential masterclass in leadership, optimism, and the art of "marketing marketing" to the world.

Whether you are just beginning the journey to becoming a CMO or are leading a legacy marketing transformation right now, tune in to understand how the "M" in “CMO” is taking on a different meaning.