The ROI of Employer Branding: The Case for Measurement
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The ROI of Employer Branding: The Case for Measurement

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To attract, engage, and retain top talent, many organizations engage in employer branding (EB)—a process to define and communicate why they are a desirable place to work. As organizations focus on growth, employer branding becomes critical. Yet, most organizations struggle to measure and demonstrate the return on investment (ROI) of these efforts. 

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To attract, engage, and retain top talent, many organizations engage in employer branding (EB)—a process to define and communicate why they are a desirable place to work. As organizations focus on growth, employer branding becomes critical. Yet, most organizations struggle to measure and demonstrate the return on investment (ROI) of these efforts. 

Members can sign in to read this two-part series.

Authors

Erka Amursi

Erka Amursi Erka Amursi

Principal Researcher, Human Capital
The Conference Board

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Jeremy Eskenazi

Jeremy Eskenazi Jeremy Eskenazi

Program Director, Talent Acquisition Business Coun…
The Conference Board

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Barbara J. Lombardo, PhD

Barbara J. Lombardo, PhD Barbara J. Lombardo, PhD

Program Director, Distinguished Principal Research…
The Conference Board

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Robin Erickson, PhD

Robin Erickson, PhD Robin Erickson, PhD

Head of Human Capital Research
The Conference Board

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