The ROI of Employer Branding: Approaches for Demonstrating Impact
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 
Our Privacy Policy has been updated! Detailed information on the use of cookies on this site is provided in our cookie policy and our privacy policy. 
TCB Tourch
Loading...
  •  
    • NORTH AMERICA
    • EUROPE
    • ASIA

  • 2

    Close
    • Insights
        • Insights
        • Explore by Center
          • Explore by Center

          • CED
            Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications
        • Explore by Content Type
          • Explore by Content Type

          • Reports

          • Upcoming Webcasts

          • On Demand Webcasts

          • Podcasts

          • Charts & Infographics

          • Explore All Research

          • Economic Indicators
        • Trending Topics
          • Trending Topics

          • Artificial Intelligence (AI)

          • Navigating Washington

          • Geopolitics

          • US Economic Forecast

          • Sustainability

          • Future of Work

          • Explore All Trending Topics

    • Events
        • Events
        • Upcoming Events
          • Upcoming Events

          • CED Distinguished Leadership Awards Celebration

          • The 2025 IBI/The Conference Board Health and Productivity Forum

          • People First: Reimagining Talent and Rewards

          • The AI Leadership Summit

          • Employee Well-Being

          • 2026: A Year in Preview

          • Explore all Upcoming Events

          • Sponsor a Program

        • Member-Exclusive Programs
          • Member-Exclusive Programs

          • Center Briefings

          • Expert Briefings

          • Experts Live

          • Roundtables

          • Working Groups

          • View all Upcoming Events, Programs, and Webcasts

    • Data
        • Data

        • All Data

        • Consumer Confidence Index®

        • Data Central

        • TCB Benchmarking

        • Recession & Growth Trackers

        • Global Economic Outlook

        • Leading Economic Indicators

        • Help Wanted OnLine

        • Labor Markets

        • Measure of CEO Confidence

        • CMO+CCO Meter Dashboard

    • Centers
        • Centers
        • Our Centers
          • Our Centers

          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications
        • Center Membership
          • Center Membership

          • What Is a Center?

          • Benefits of Center Membership

          • Join a Center

    • Councils
        • Councils
        • Find a Council
          • Find a Council

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications
        • Council Membership
          • Council Membership

          • What is a Council?

          • Benefits of Council Membership

          • Apply to a Council

    • Membership
        • Membership
        • Why Become a Member?
          • Why Become a Member?

          • Benefits of Membership

          • Check if Your Organization is a Member

          • Speak to a Membership Associate
        • Types of Membership
          • Types of Membership

          • Council

          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

          • Insights

        • Already a Member?
          • Already a Member?

          • Sign In to myTCB®

          • Executive Communities

          • Member-Exclusive Programs

          • Refer a Leader - Earn a Reward

    • About Us
        • About Us
        • Who We Are
          • Who We Are

          • About Us

          • In the News

          • Press Releases

          • Our History

          • Support Our Work

          • Locations

          • Contact Us

        • Our Community
          • Our Community

          • Our Leadership

          • Our Experts

          • Trustees

          • Voting Members

          • Global Counsellors

          • Careers

          • This Week @ TCB

    • Careers
    • This Week @ TCB
    • Sign In to myTCB®
      • NORTH AMERICA
      • EUROPE
      • ASIA
    • Insights
      • Insights
      • Explore by Center
        • Explore by Center

        • CED
          Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

      • Explore by Content Type
        • Explore by Content Type

        • Reports

        • Upcoming Webcasts

        • On Demand Webcasts

        • Podcasts

        • Charts & Infographics

        • Explore All Research

        • Economic Indicators
      • Trending Topics
        • Trending Topics

        • Artificial Intelligence (AI)

        • Navigating Washington

        • Geopolitics

        • US Economic Forecast

        • Sustainability

        • Future of Work

        • Explore All Trending Topics

    • Events
      • Events
      • Upcoming Events
        • Upcoming Events

        • CED Distinguished Leadership Awards Celebration

        • The 2025 IBI/The Conference Board Health and Productivity Forum

        • People First: Reimagining Talent and Rewards

        • The AI Leadership Summit

        • Employee Well-Being

        • 2026: A Year in Preview

        • Explore all Upcoming Events

        • Sponsor a Program

      • Member-Exclusive Programs
        • Member-Exclusive Programs

        • Center Briefings

        • Expert Briefings

        • Experts Live

        • Roundtables

        • Working Groups

        • View all Upcoming Events, Programs, and Webcasts

    • Data
      • Data

      • All Data

      • Consumer Confidence Index®

      • Data Central

      • TCB Benchmarking

      • Recession & Growth Trackers

      • Global Economic Outlook

      • Leading Economic Indicators

      • Help Wanted OnLine

      • Labor Markets

      • Measure of CEO Confidence

      • CMO+CCO Meter Dashboard
    • Centers
      • Centers
      • Our Centers
        • Our Centers

        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

      • Center Membership
        • Center Membership

        • Benefits of Center Membership

        • Join a Center

    • Councils
      • Councils
      • Find a Council
        • Find a Council

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications
      • Council Membership
        • Council Membership

        • What is a Council?

        • Benefits of Council Membership

        • Apply to a Council

    • Membership
      • Membership
      • Why Become a Member?
        • Why Become a Member?

        • Benefits of Membership

        • Check if Your Organization is a Member

        • Speak to a Membership Associate

      • Types of Membership
        • Types of Membership

        • Council

        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

        • Insights

      • Already a Member?
        • Already a Member?

        • Sign In to myTCB®

        • Executive Communities

        • Member-Exclusive Programs

        • Refer a Leader - Earn a Reward

    • About Us
      • About Us
      • Who We Are
        • Who We Are

        • About Us

        • In the News

        • Press Releases

        • This Week @ TCB

        • Our History

        • Support Our Work

        • Locations

        • Contact Us

      • Our Community
        • Our Community

        • Our Leadership

        • Our Experts

        • Trustees

        • Voting Members

        • Global Counsellors

        • Careers

        • This Week @ TCB

    • Careers
    • Sign In to myTCB®
    • Download TCB Insights App
  • Insights
    Insights

    Our research and analysis have helped the world's leading companies navigate challenges and seize opportunities for over 100 years.

    Economic Indicators

    • Explore by Center
    • CED
      Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • Explore by Content Type
    • Reports
    • Upcoming Webcasts
    • On Demand Webcasts
    • Podcasts
    • Charts & Infographics
    • Trending Topics
    • Artificial Intelligence (AI)
    • Navigating Washington
    • Geopolitics
    • US Economic Forecast
    • Sustainability
    • Future of Work
    • Explore All Trending Topics
  • Events
    Events

    Our in-person and virtual events offer unmatched opportunities for professional development, featuring top experts and practitioners.

    View all Upcoming Events, Programs, and Webcasts

    Sponsor a Program

    • Upcoming Events

      • CED Distinguished Leadership Awards Celebration

      October 08, 2025

      The 2025 IBI/The Conference Board Health and Productivity Forum

      October 16 - 17, 2025

      People First: Reimagining Talent and Rewards

      October 16 - 17, 2025

    •  

      • The AI Leadership Summit

      November 18 - 19, 2025

      Employee Well-Being

      December 04 - 05, 2025

      2026: A Year in Preview

      January 28 - October 08, 2025

    • Member-Exclusive Programs
    • Center Briefings
    • Expert Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • Explore by Type
    • Events
    • Webcasts
    • Podcasts
    • Member-Exclusive Programs
    • Center Briefings
    • Expert Briefings
    • Experts Live
    • Roundtables
    • Working Groups
  • Data
    Corporate Disclosure Data

    TCB Benchmarking

    Real-time data & analytical tools to benchmark your governance, compensation, environmental, human capital management (HCM) and social practices against US public companies.

    Economic Data

    All Data

    Consumer Confidence Index®

    Data Central

    One-stop, member-exclusive portal for the entire suite of indicators

    Labor Markets

    Measure of CEO Confidence

     

    Recession & Growth Trackers

    Current & future state of 16 economies

    Global Economic Outlook

    Growth outlooks for 77 economies

    Leading Economic Indicators

    State of the business cycle for 12 global economies across Asia and Europe

    Help Wanted OnLine

    Status of the US job market

    Other Featured Data

    CMO+CCO Meter Dashboard

  • Centers
    Centers

    Centers offer access to world-class experts, research, events, and senior executive communities.

    Our Centers
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    Center Membership
    • Benefits of Center Membership
    • Join a Center
  • Councils
    Councils

    Councils are invitation-only, peer-led communities of senior executives that come together to exchange knowledge, accelerate career development, and advance their function.

    Find a Council
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    Council Membership
    • What Is a Council?
    • Benefits of Council Membership
    • Apply to a Council
  • Membership
    Membership

    Membership in The Conference Board arms your team with an arsenal of knowledge, networks, and expertise that's unmatched in scope and depth.

    • Why Become a Member?
    • Benefits of Membership
    • Check if Your Organization is a Member
    • Speak to a Membership Associate
    • Types of Membership
    • Council
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • Insights
    • Already a Member?
    • Sign in to myTCB®
    • Executive Communities
    • Member-Exclusive Programs
    • Refer a Leader - Earn a Reward
  • About Us
    About Us

    The Conference Board is the global, nonprofit think tank and business membership organization that delivers Trusted Insights for What's Ahead®. For over 100 years, our cutting-edge research, data, events and executive networks have helped the world's leading companies understand the present and shape the future.

    • Who We Are
    • About Us
    • In the News
    • Press Releases
    • Our History
    • Support Our Work
    • Locations
    • Contact Us
    • Our Community
    • Our Leadership
    • Our Experts
    • Trustees
    • Voting Members
    • Careers
    • This Week @ TCB
Check if You're a Member
Create Account
Forgot Your Password?

Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.

The ROI of Employer Branding: Approaches for Demonstrating Impact

10 March 2025 / Report

Download Report
  • Email
  • Linkedin
  • Facebook
  • X
  • Copy Link

This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

Authors

Erka Amursi

Erka Amursi Erka Amursi

Principal Researcher, Human Capital
The Conference Board

Read Bio

Jeremy Eskenazi

Jeremy Eskenazi Jeremy Eskenazi

Program Director, Talent Acquisition Business Coun…
The Conference Board

Read Bio

Barbara J. Lombardo, PhD

Barbara J. Lombardo, PhD Barbara J. Lombardo, PhD

Program Director, Distinguished Principal Research…
The Conference Board

Read Bio

Robin Erickson, PhD

Robin Erickson, PhD Robin Erickson, PhD

Head of Human Capital Research
The Conference Board

Read Bio

View All

This publication is only available to Members. Please sign in to your myTCB® account to access it. To learn more about becoming a Member, click here. To check if your company is a Member, click here

Sign In

Forgot your password

Create An Account

 

Keep my computer signed in

Forgot your password

Create An Account

myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.

Great News!

You already have an account with The Conference Board.

Please try to login in with your email or click here if you have forgotten your password.

Create An Account



 

By Clicking 'Create Account', You Agree To Our Terms Of Use

Create Account

Other Related Resources

Podcasts

Salary Budgets 2026: What to Expect

Salary Budgets 2026: What to Expect

September 22, 2025

Guide & Reference

Is ICE Coming for Your Workers?

Is ICE Coming for Your Workers?

September 18, 2025

Chart

Change Management

Change Management

September 15, 2025

Newsletters & Alerts

HC Insights: To secure talent, employ a pay for performance approach

HC Insights: To secure talent, employ a pay for performance approach

September 12, 2025

Essay

From Hype to Impact: Clearing the Hurdles to AI Integration

From Hype to Impact: Clearing the Hurdles to AI Integration

September 10, 2025

Newsletters & Alerts

HC Insights: To strengthen retention, use pay strategies over broad raises

HC Insights: To strengthen retention, use pay strategies over broad raises

September 05, 2025

Newsletters & Alerts

HC Insights: To manage new C-Suite roles, align business strategy and pay

HC Insights: To manage new C-Suite roles, align business strategy and pay

August 29, 2025

Newsletters & Alerts

HC Insights: To navigate shifting talent trends, prepare teams for change

HC Insights: To navigate shifting talent trends, prepare teams for change

August 22, 2025

Newsletters & Alerts

HC Insights: To reduce risk and boost impact, define diversity terms clearly

HC Insights: To reduce risk and boost impact, define diversity terms clearly

August 15, 2025

Article

Navigating the Future of Talent Acquisition Teams and Roles

Navigating the Future of Talent Acquisition Teams and Roles

August 14, 2025

Article

C-Suite Teams and Titles Expand to Address Changing Business Landscape

C-Suite Teams and Titles Expand to Address Changing Business Landscape

August 12, 2025

Newsletters & Alerts

HC Insights: To prove employer brand ROI, align metrics to talent goals

HC Insights: To prove employer brand ROI, align metrics to talent goals

August 08, 2025

Newsletters & Alerts

HC Insights: To reduce hiring risk, prioritize boomerang recruitment strategies

HC Insights: To reduce hiring risk, prioritize boomerang recruitment strategies

August 01, 2025

Chart

Infographic: The Reimagined Workplace 2025: Managing Uncertainty

Infographic: The Reimagined Workplace 2025: Managing Uncertainty

July 31, 2025

Newsletters & Alerts

HC Insights: To scale transformation, empower employees to lead change

HC Insights: To scale transformation, empower employees to lead change

July 25, 2025

Chart

CHROs are most impactful when they bridge both the boardroom and C-Suite

CHROs are most impactful when they bridge both the boardroom and C-Suite

July 24, 2025

Podcasts

What Are CHROs' Top 10 Priorities for the Rest of 2025?

What Are CHROs' Top 10 Priorities for the Rest of 2025?

July 21, 2025

Newsletters & Alerts

HC Insights: To earn board trust, CHROs must speak the language of business

HC Insights: To earn board trust, CHROs must speak the language of business

July 18, 2025

Newsletters & Alerts

HC Insights: To prevent change failure, apply change to every initiative

HC Insights: To prevent change failure, apply change to every initiative

July 11, 2025

Essay

The Boomerang Advantage: Rehiring Talent You Already Trust

The Boomerang Advantage: Rehiring Talent You Already Trust

July 10, 2025

Article

Change Management: Building Change-Ready Organizations in an Evolving World

Change Management: Building Change-Ready Organizations in an Evolving World

July 07, 2025

Podcasts


 Salary Budgets 2026: What to Expect

Salary Budgets 2026: What to Expect

September 22, 2025

Guide & Reference


 Is ICE Coming for Your Workers?

Is ICE Coming for Your Workers?

September 18, 2025

Chart


 Change Management

Change Management

September 15, 2025

Conference

People First: Reimagining Talent and Rewards

People First: Reimagining Talent and Rewards

October 16, 2025

On Demand Webcasts

How Do Your Company’s Salary Increases Compare?

How Do Your Company’s Salary Increases Compare?

September 09, 2025

On Demand Webcasts

Make Tuition Assistance Work Harder: How Top Employers are Winning the Talent Retention Battle

Make Tuition Assistance Work Harder: How Top Employers are Winning the Talent Retention Battle

July 15, 2025

On Demand Webcasts

How to Make Workforce Transformation Work

How to Make Workforce Transformation Work

July 10, 2025

Councils

Executive Compensation Council II

Executive Compensation Council II

Councils

Compensation & Employee Benefits Council

Compensation & Employee Benefits Council

Councils

Talent Management Leaders Council

Talent Management Leaders Council

Councils

Chief Human Resources Officers Council II

Chief Human Resources Officers Council II

Councils

Change & Transformation Council

Change & Transformation Council

Councils

Chief of Staff Council

Chief of Staff Council

Councils

Leadership & Executive Development Council

Leadership & Executive Development Council

Councils

Onboarding & New Employee Experience Council

Onboarding & New Employee Experience Council

Councils

Talent Acquisition Business Council

Talent Acquisition Business Council

Councils

Social Brands: Brand Engagement as a High Performance Engine for Growth

Social Brands: Brand Engagement as a High Performance Engine for Growth

Councils

Human Capital Analytics Council

Human Capital Analytics Council

Councils

Senior HR Executives Council

Senior HR Executives Council

Councils

Senior HR Business Partners Council

Senior HR Business Partners Council

Councils

Employee Benefits Research Council

Employee Benefits Research Council

Councils

Payroll Executives Council

Payroll Executives Council

Councils

Talent Management Executives Council

Talent Management Executives Council

Councils

Chief Human Resources Officers Council III

Chief Human Resources Officers Council III

Conference


 People First: Reimagining Talent and Rewards

People First: Reimagining Talent and Rewards

October 16, 2025

On Demand Webcasts


 How Do Your Company’s Salary Increases Compare?

How Do Your Company’s Salary Increases Compare?

September 09, 2025

On Demand Webcasts


 Make Tuition Assistance Work Harder: How Top Employers are Winning the Talent Retention Battle

Make Tuition Assistance Work Harder: How Top Employers are Winning the Talent Retention Battle

July 15, 2025

Conference Board Sample Web Chat
chatbot-Icon
TCB Logo
chatbot-Icon
C-Suite Insights - Stay updated on the biggest issues facing business executives.
ABOUT US
  • Who We Are
  • Our History
  • Our Experts
  • Our Leadership
  • In the News
  • Press Releases
EXPLORE
  • Membership
  • Centers
  • Councils
  • TCB Benchmarking
  • Ask TCB
  • Events
  • Webcasts
  • Podcasts
  • This Week @ TCB
 
  • Events
  • Webcasts
  • Podcasts
  • This Week @ TCB
CONTACT US
  • North America
    +1 212 759 0900
    customer.service@tcb.org
  • Europe/Africa/Middle East
    +32 2 675 5405
    brussels@tcb.org
  • Asia
    Hong Kong | +852 2804 1000
    Singapore | +65 8298 3403
    service.ap@tcb.org
CAREERS
  • See Open Positions
Terms Of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2025 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.
Terms of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2025 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all data from The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.

Thank you for signing up. You will now receive CEO Insights for What's Ahead every Wednesday morning. You can unsubscribe at any time or manage your preferences to receive more content from The Conference Board.

Important: Your Membership subscription payment is past due. We have not yet received your Membership payment. Please click the button below to pay your invoice.

Pay Invoice

Announcing The Conference Board AI Virtual Conference Series

Explore the Impact of AI on Your Business

Members receive complimentary registration - Learn more >>