The ROI of Employer Branding: Approaches for Demonstrating Impact
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The ROI of Employer Branding: Approaches for Demonstrating Impact

/ Report

This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

Authors

Erka Amursi

Erka Amursi Erka Amursi

Principal Researcher, Human Capital
The Conference Board

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Jeremy Eskenazi

Jeremy Eskenazi Jeremy Eskenazi

Program Director, Talent Acquisition Business Coun…
The Conference Board

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Barbara J. Lombardo, PhD

Barbara J. Lombardo, PhD Barbara J. Lombardo, PhD

Program Director, Distinguished Principal Research…
The Conference Board

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Robin Erickson, PhD

Robin Erickson, PhD Robin Erickson, PhD

Head of Human Capital Research
The Conference Board

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