The ROI of Employer Branding: Approaches for Demonstrating Impact

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The ROI of Employer Branding: Approaches for Demonstrating Impact

10 March 2025 / Report

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This report, the second in our two-part series, delves into practical approaches for showcasing the tangible impacts of EB programs. The first report, The ROI of Employer Branding: The Case for Measurement, looks at the complex measurement challenges of the EB ROI.

Authors

Erka Amursi

Principal Researcher, Human Capital
The Conference Board

Jeremy Eskenazi

Jeremy Eskenazi

Program Director, Talent Acquisition Business Coun…
The Conference Board

Barbara J. Lombardo, PhD

Barbara J. Lombardo, PhD

Program Director, Distinguished Principal Research…
The Conference Board

Robin Erickson, Ph.D.

Robin Erickson, PhD

Head of Human Capital Research
The Conference Board

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