Marketing & Communications Roundtables

Today’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and strategists. CEOs want them to identify market opportunities and generate revenue, driven both by short-term performance marketing and long-term brand building—all while creating a holistic customer experience and measuring performance.

Has this evolution of the CMO role—and experience—qualified CMOs better for the CEO role?

In this 45-min roundtable, we’ll highlight some of the shifts that we are seeing in the chief marketer role and will discuss their implications with CMOs. We’ll also try for at least one CEO to share their perspective. This roundtable is part of an ongoing research project on the evolving role of the CMO (and CCO) and CEOs’ perspective on those roles, and we hope you’ll be part of this conversation.

 Questions we plan to discuss are:

• How have chief marketers’ responsibilities evolved?
• What are key skills that today’s lead marketers need?
• What is CEOs’ view of marketing’s role, and what new expectations do CEOs have?

Join us for 45 minutes of discussion with your peers in marketing and related fields. We are holding this event under the Chatham House Rule, i.e., attendees may use the learnings from the event but may not attribute them to any individual or company.