Will Today’s Chief Marketers Be Future CEOs?
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Marketing & Communications Roundtables

Will Today’s Chief Marketers Be Future CEOs?

May 22, 2024 12:00 PM ET - 12:45 PM ET | Virtual Meeting

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Today’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and strategists. CEOs want them to identify market opportunities and generate revenue, driven both by short-term performance marketing and long-term brand building—all while creating a holistic customer experience and measuring performance.

Has this evolution of the CMO role—and experience—qualified CMOs better for the CEO role?

In this 45-min roundtable, we’ll highlight some of the shifts that we are seeing in the chief marketer role and will discuss their implications with CMOs. We’ll also try for at least one CEO to share their perspective. This roundtable is part of an ongoing research project on the evolving role of the CMO (and CCO) and CEOs’ perspective on those roles, and we hope you’ll be part of this conversation.

 Questions we plan to discuss are:

  • How have chief marketers’ responsibilities evolved?
  • What are key skills that today’s lead marketers need?
  • What is CEOs’ view of marketing’s role, and what new expectations do CEOs have?

Join us for 45 minutes of discussion with your peers in marketing and related fields. We are holding this event under the Chatham House Rule, i.e., attendees may use the learnings from the event but may not attribute them to any individual or company.

 

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Past Series Events

Marketing & Communications Center Town Hall

April 25, 2025 11:00 AM ET - 11:30 AM ET

Telling Your Sustainability Story 2.0: Session Two

March 25, 2025 11:00 AM ET - 12:30 PM ET

Is This the New Era of Brand Building?

March 14, 2025 11:00 AM ET - 11:50 AM ET

What Can M&C Leaders Learn from What Is on The Minds of The C-Suite Around The World?

January 16, 2025 12:00 PM ET - 12:45 PM ET

How to Engage Employees and Communicate Internally After the Election?

December 13, 2024 12:00 PM ET - 12:45 PM ET

Post-Election Marketing 2025: Brand Messaging that Lands Without Stinging

December 12, 2024 12:00 PM ET - 12:45 PM ET

Beyond “Comms”: How Can Communications Leaders Manage Their Growing Role?

November 01, 2024 12:00 PM ET - 12:45 PM ET

Balancing Strategic vs. Executional Demands – What’s a CMO to Do?

October 31, 2024 12:30 PM ET - 01:15 PM ET

How Is the Volatility in the Market Affecting the Sentiments of CCOs and CMOs?

August 15, 2024 12:00 PM ET - 12:45 PM ET

Who’s Up, Who’s Down, and Why? The Latest Axios Harris Poll 100 Corporate Reputation Ranking

July 11, 2024 12:00 PM ET - 01:00 PM ET

Now that CCOs Have a Seat at the Table, Do They Wish They Hadn’t?

May 22, 2024 01:00 PM ET - 01:45 PM ET

Marketing Roundtable: Impact, Performance Measurement and Hybrid Work

April 26, 2024 12:00 PM ET - 01:00 PM ET

What’s the Latest on AI in Communications? Measurement, AI Adoption Management & More

April 18, 2024 12:00 PM ET - 01:00 PM ET

Marketing Investment: How CMO and CEO Perspectives Differ

February 23, 2024 11:00 AM ET - 12:00 PM ET

Behind the Headlines: What’s Up and What’s New in Crisis and Issues Communications?

February 16, 2024 11:00 AM ET - 12:00 PM ET

The CEO Perspective on 2024 and What It Means to Marketing and Communications

January 16, 2024 11:00 AM ET - 12:15 PM ET

Marketing and Communications: The Year in Review and the Year Ahead

December 14, 2023 11:00 AM ET - 12:30 PM ET

Keeping Your Creative Edge: Rethinking Your Talent Approach in Communications and Marketing

October 27, 2023 11:00 AM ET - 12:30 PM ET

White, Grey, and Black Swans: How Ready Are Crisis Communications Teams for Election Season, AI Risks, and More?

September 20, 2023 12:00 PM ET - 01:00 PM ET

Customer-Focused Sustainability Communications in Times of ESG Backlash: Pleasing Customers, Upsetting Investors?

August 03, 2023 12:00 PM ET - 01:30 PM ET

Customers, Consumers and Companies in an Economic Tango

May 23, 2023 02:00 PM ET - 03:30 PM ET

Lessons on How to Avoid Stains of Greenwashing

November 17, 2022 02:00 PM ET - 03:15 PM ET

The Priority Issues for Corporate Communications Professionals Roundtable

September 20, 2022 02:00 PM ET - 03:00 PM ET

CEO Expectations of Marketing

April 12, 2022 02:00 PM ET - 03:15 PM ET

Marketing & Communications Center Town Hall

April 25, 2025 11:00 AM ET - 11:30 AM ET

Telling Your Sustainability Story 2.0: Session Two

March 25, 2025 11:00 AM ET - 12:30 PM ET

Is This the New Era of Brand Building?

March 14, 2025 11:00 AM ET - 11:50 AM ET

What Can M&C Leaders Learn from What Is on The Minds of The C-Suite Around The World?

January 16, 2025 12:00 PM ET - 12:45 PM ET

How to Engage Employees and Communicate Internally After the Election?

December 13, 2024 12:00 PM ET - 12:45 PM ET

Post-Election Marketing 2025: Brand Messaging that Lands Without Stinging

December 12, 2024 12:00 PM ET - 12:45 PM ET

About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

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Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.

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