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Marketing & Communications Roundtables

Telling Your Sustainability Story 2.0: Session Two

March 25, 2025 11:00 AM ET - 12:30 PM ET | Hybrid Meeting

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Telling Your Sustainability Story 2.0

Session Two: Deepening Customer & Employee Engagement 

In our first session of this two-part Roundtable Series, we explored key aspects of effective sustainability communication—language, tone, key channels, common formats (reports, social media, interactive elements), evolving terminology, and the role of stakeholders in shaping messaging.

Session Two will focus on storytelling as a strategic tool to enhance customer and employee engagement, align sustainability efforts with business goals, and build credibility.

 

About this Roundtable Series

In 2021, The Conference Board hosted discussions on authentic and effective corporate sustainability communication. Insights from 300 executives across 150 companies highlighted key priorities:

  • Defining Materiality: Align internally on materiality for disclosures. While companies and stakeholders prioritize material information, interpretations differ.
  • Balancing Transparency: Avoid credibility risks by disclosing both positive and negative impacts.
  • Enhancing Reporting Assurance: External assurance improves investor confidence, ratings, and internal controls but requires strategic implementation.
  • Navigating ESG Ratings: Companies must choose ESG rating firms strategically to optimize resources.

 With evolving ESG scrutiny, regulations, and stakeholder expectations, The Conference Board is revisiting this topic in a two-part Roundtable Series to explore sustainability messaging challenges and engagement strategies.

 

To Attend

Both sessions will be virtual and in person at The Conference Board, 845 Third Avenue, New York, NY 10022.

 

These discussions, held under Chatham House Rule, offer a confidential space for business leaders to navigate ESG complexities. Participation is exclusive to US & EU Governance & Sustainability Center Members and Marketing & Communications Center Members at no cost.

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About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).