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Marketing & Communications Roundtables

The Ins and Outs: Rethinking the In-House vs. Outsource Equation

December 16, 2025 12:00 PM ET - 12:45 PM ET

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As generative AI and automation reshape what’s possible inside the modern marketing function, CMOs face a critical inflection point: which capabilities stay in-house, and which still warrant external agency or consultancy expertise? Agencies have long been valued partners for their creativity, perspective, and capabilities, but as AI begins to match, and in some cases exceed, those outputs with lower cost and faster turnaround, the case for outsourcing is under new pressure. 

This 45-minute peer-led virtual roundtable will unpack the future of agency relationships and explore the strategic calculus of insourcing vs. outsourcing, from innovation and cost, to control, agility, and brand differentiation. 

We’ll explore questions like: 

  • What are the opportunities, costs, risks, and rewards of insourcing? 

  • What do you gain—and what do you lose—without agency partners? 

  • Does insourcing improve efficiency or dilute creativity and innovation? 

Roundtable discussions are confidential peer learning sessions that are exclusively available to Members of the Marketing & Communications Center. 

How to Register 
To register, please log into our website at the top of this page. For any questions about registration or this event in general, please email Hannah Seewald, Program Manager, at HSeewald@tcb.org. 

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About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

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