CEO Expectations of Marketing
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Marketing & Communications Roundtables

CEO Expectations of Marketing

April 12, 2022 02:00 PM ET - 03:15 PM ET | Virtual Meeting

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Discuss what CEOs expect from their marketing teams. The role of a CMO is deteriorating, decaying, and diversifying. It is even disappearing and being demeaned in some organizations. And yet, one could argue that with more competition, more volatility, more channels and more opportunity, there has never been a more important time to practice the principles of great marketing.


Discussion points:

  • What specific aspects of current CMO performance are disappointing to CEOs?
  • What are the causes/“underlying drivers” for CMOs not achieving their full potential?
  • What changes are needed for CMOs to achieve their full potential?

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