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Marketing & Communications Roundtables

Is This the New Era of Brand Building?

March 14, 2025 11:00 AM ET - 11:50 AM ET | Virtual Meeting

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In our C-Suite Outlook for 2025, a noticeable data point is the fact that around the globe, 31% of CMOs and CCOs say they will increase their budget for advertising and brand building by 10% or more this year. CEOs were aligned with 32% of them saying the same thing, but this was higher up on their list of investment priorities in second place, just behind AI and data analytics.

Is this signaling a new era for brand building and if so, how will we approach it?

If you are a member of The Conference Board’s Marketing & Communications center, join our Roundtable discussion on March 14th to debate with peers the following questions:

  • How are you framing the balance between short-term performance marketing and long-term brand building?
  • As social media, the most invested channel for advertising, becomes less trusted, how are you thinking about your connections strategy to engage, convert and keep your customers?
  • Looking back at the Superbowl, how is the craft of creativity being leveraged and what changes do we foresee in the new administration?

If you are not a center member and want to sample the power of these discussions, ask Renee Walton if she can smuggle you in to sample a session.

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Past Series Events

About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

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