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August 03, 2023 12:00 PM ET - 01:30 PM ET | Virtual Meeting
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Copy LinkCustomers still appreciate sustainability—as long as the price premium compared to regular products/services isn’t too high. But as the recent ESG backlash has shown, investors can be critical of sustainability investments. Some fear that “do good” efforts could sacrifice financial objectives, even if they agree that sustainability initiatives to limit a company’s risk make business sense. This has created the phenomenon of greenhushing, i.e., the intentional choice of not communicating sustainability efforts.
In this roundtable for members of the Marketing & Communications and Governance & Sustainability Centers, we want to explore the following questions:
This interactive online roundtable is for both B2C and B2B professionals working in marketing, communications, sustainability/ESG, strategy, innovation, and related functions. We will have a few lead speakers to kick off the conversation and invite all participants to share their perspective, experience, and questions regarding the topics discussed. This event will be held under the Chatham House Rule, i.e., participants may use and share the learnings but may not attribute what was said to individuals or companies.
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.
Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.
