How Is the Volatility in the Market Affecting the Sentiments of CCOs and CMOs?
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Marketing & Communications Roundtables

Roundtables are discussions held under the Chatham House Rule for M&C Center members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

Roundtables | Virtual Meeting

How Is the Volatility in the Market Affecting the Sentiments of CCOs and CMOs?

August 15, 2024 12:00 PM ET - 12:45 PM ET | Virtual Meeting

With so much going on in the world, marketing and communications leaders are feeling the challenges of capitalizing on the uncertainty and the change. The impact of the upcoming US election will be one of the contributing factors in the uncertainty ahead. How has this impacted the way CCOs and CMOs are feeling about their role and their team’s contribution to the business?

In this 45-min roundtable, we’ll highlight some of the shifts in the sentiments around impact, resources and job satisfaction using the latest data from the CMO+CCO Meter survey.

We will also discuss the data on the election and the CEO’s changing expectations of the MarComms functions.

The survey will quantify what is happening, the roundtable will allow us to share our thoughts on why.

 Questions we plan to discuss are:

  • How and why has sentiment changed over the last 6 months?
  • What impact do we believe will we see before, during and after the election process?
  • What is CEOs’ view of marketing’ and communications’ roles, and what new expectations do CEOs have?

Join us for 45 minutes of discussion with your peers in marketing and related fields. We are holding this event under the Chatham House Rule, i.e., attendees may use the learnings from the event but may not attribute them to any individual or company.

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