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July 23, 2026 12:00 PM ET - 12:45 PM ET | Virtual Meeting
Marketing is expected to drive growth, shape customer experience, embrace AI, protect the brand, and prove ROI all while competing for budget and influence.
So why does marketing still have to justify its seat at the table?
Join fellow marketing leaders for a candid, off-the-record conversation on one of the profession's biggest challenges.
In just 45 minutes, you'll exchange ideas with peers on questions like:
This isn't a presentation it's a peer discussion. Expect honest conversation, fresh perspectives, and practical ideas you can bring back to your organization immediately.
If you've ever wondered how to elevate marketing from a support function to a strategic business driver, this conversation is for you.
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead® including webcasts, publications, data and analysis, plus discounts to events.
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
Members can register online for this event, but must be signed in. Please sign in to your myTCB® account to access.