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Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.
July 23, 2026 12:00 PM ET - 12:45 PM ET | Virtual Meeting
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How can marketing leaders strengthen their function's influence and become even more powerful strategic partners across the business?
Why It Matters
Marketing's responsibilities have expanded a lot, yet many organizations struggle to understand the function's full contribution to business performance. Unlike finance or HR, marketing's scope varies widely across companies. Plus, its long-term impact can be difficult to measure and relatively few CEOs have marketing backgrounds. Yet marketing decisions often attract opinions from colleagues across the organization.
As a result, marketing's contribution may be underestimated, affecting not only its reputation within the company but also its budget, reporting line, responsibilities, and strategic influence. Marketing's external success increasingly depends on its internal position.
Let’s Work It Out Together
Join this confidential, interactive 45-minute discussion with fellow marketing leaders to explore questions such as:
This roundtable is open to Members of The Conference Board's Marketing & Communications Center. If you are not a member but would like to participate, please contact Megan Peffer at mpeffer@tcb.org.
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead® including webcasts, publications, data and analysis, plus discounts to events.
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
Members can register online for this event, but must be signed in. Please sign in to your myTCB® account to access.
