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Marketing & Communications Roundtables

Blurring Boundaries: Where Does Marketing End and Sales Start?

June 27, 2025 12:00 PM ET - 12:45 PM ET

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CEOs today want Marketing to prioritize short-term revenue growth—critical in this uncertain economic situation—while also continuing to focus on lead generation and long-term brand building. This requires the marketing team to work more closely with its sales colleagues.

Join our 45-minute roundtable on June 27, 12:00-12:45pm ET to discuss the following questions with your peers:

  • How has your collaboration with sales evolved over the past couple of years?
  • How have you optimized the marketing-sales collaboration—and what could be improved?
  • How have your performance metrics evolved?
  • How have reporting relationships and the organizational design evolved—or how should they be changed?

We invite members of the Marketing & Communications Center to register here for this confidential, 45-minute virtual roundtable. While some members may kick off the conversation, we encourage everyone to participate in the conversation with verbal or written chat comments. This event follows the Chatham House Rule to promote open discussion without attributing remarks to specific people or companies.

Register above to join the conversation. Contact Hannah Seewald (hseewald@tcb.org) with any questions.

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Past Series Events

About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

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