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The M&C Center provides timely insights on critical business factors affecting marketing and communications through access to our events, roundtables, expert briefings, webcasts, data and benchmarking, and most importantly, direct access to our experts.

Latest Insights

  •   All
  •   Read
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  •  Watch

  • CCOs Are Not Getting Any Happier

    27 Mar, 2026 | Press

  • CMO budget confidence climbs—but workload satisfaction …

    27 Mar, 2026 | Press

  • Survey: CMOs and CCOs Seeing Improved Budgets—and Tough …

    26 Mar, 2026 | Press

  • Current Consumer Confidence in AI

    25 Mar, 2026 | Publication

  • More budget doesn’t mean more readiness—just ask market …

    21 Mar, 2026 | Publication

  • Important Human Skills in the Age of AI

    19 Mar, 2026 | Publication

  • What Are Top Channels for Building Reputation in the AI …

    19 Mar, 2026 | Publication

  • How AI May Change Marketing and Communications Teams

    19 Mar, 2026 | Publication

  • AI Won’t Fix Your Workload

    14 Mar, 2026 | Publication

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    11 Mar, 2026 | Publication

  • Affordability Is the #1 Consumer Concern. Skimpflation …

    07 Mar, 2026 | Publication

  • Communicators’ Workloads Continue to Increase

    04 Mar, 2026 | Publication

  • Communicators Are Getting Ready for What’s Ahead

    04 Mar, 2026 | Publication

  • CEOs Want CCOs to Shape and Then Share Corporate Strate …

    04 Mar, 2026 | Publication

  • There Is Still Work to Be Done Before AI Unlocks Market …

    03 Mar, 2026 | Publication

  • Optimism Rises: Marketing’s Tools and Talent

    03 Mar, 2026 | Publication

  • Marketing Continues to Drive Business Forward

    03 Mar, 2026 | Publication

  • AI Is Transforming Reputation Building—and the Teams Dr …

    03 Mar, 2026 | Publication

  • Affordability, AI, and Health: What Consumers Expect fr …

    03 Mar, 2026 | Publication

  • The C-Suite Turns Positive—But Consumers Don’t

    28 Feb, 2026 | Publication
  • Let's Talk Global Business

    S2E13 - Should CEOs Speak Up On Social Issues?

    26 Feb, 2026 | Podcast

  • US Consumer Confidence Inched Up in February

    24 Feb, 2026 | Press

  • Scarcity Has a Price: The Complexity CMO.

    21 Feb, 2026 | Publication

  • CMO Compensation 2025

    19 Feb, 2026 | Publication

  • What Do CEOs Want from Their CMOs and CCOs Right Now—an …

    18 Feb, 2026 | Webcast

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    14 Feb, 2026 | Publication

  • Super Bowl LX: Culture from the nineties but not the cr …

    14 Feb, 2026 | Publication

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    11 Feb, 2026 | Publication

  • Why the C-Suite Is Betting on CMOs

    07 Feb, 2026 | Publication

  • Can Synthetic Data Truly Represent a Global CEO?

    05 Feb, 2026 | Webcast
  • C-Suite Perspectives

    Why 2026 Will Be the Year of Agentic Commerce

    02 Feb, 2026 | Podcast

  • Why CEOs Want Communicators to Shape Strategy—Not Just …

    31 Jan, 2026 | Publication

  • CMOs’ 2026 Growth Plans: Advancing the C-Suite Agenda

    29 Jan, 2026 | Publication

  • Today’s CMO: AI Savvy and Skills Focused

    29 Jan, 2026 | Publication

  • A-Commerce: New Term, Real Consequences

    24 Jan, 2026 | Publication

  • CEOs’ Mandate for Chief Communicators in 2026: Corporat …

    22 Jan, 2026 | Publication

  • Entering the Age of A-Commerce: C-Suite Outlook 2026

    22 Jan, 2026 | Publication

  • The CEO Playbook for 2026: Invest in Marketing & Comms

    17 Jan, 2026 | Publication

  • Survey: CEOs Start 2026 on Edge, Citing Uncertainty as …

    15 Jan, 2026 | Press

  • How Are GEO & AI Agents Transforming Reputation Managem …

    12 Jan, 2026 | Webcast

  • How did 2025 shape marketing and communications?

    10 Jan, 2026 | Publication

  • Are you addressing consumers’ #1 concern?

    20 Dec, 2025 | Publication

  • Making Change Work—Powered by Communication

    19 Dec, 2025 | Publication

  • How Age and Income Shape Trust in AI

    16 Dec, 2025 | Publication
  • C-Suite Perspectives

    Why the C-Suite Needs to Know About Neuro-Symbolic AI

    15 Dec, 2025 | Podcast

  • Synthetic Data Has Entered the Chat

    13 Dec, 2025 | Publication

  • Living Costs Are the Top Pain Point Globally—and an Opp …

    12 Dec, 2025 | Publication

  • Is CMO Pay on the Upswing?

    06 Dec, 2025 | Publication

  • How Synthetic Data Is Reinventing Human Insight

    25 Nov, 2025 | Webcast

  • AI Leadership Summit 2025: Event Insights

    25 Nov, 2025 | Publication

  • Are AI Job Shifts Coming Faster Than You Think?

    22 Nov, 2025 | Publication

  • Men Lead Spending on “Little Luxuries” amid Growing Eco …

    19 Nov, 2025 | Press

  • The Conference Board, Inc. Will Resume Canadian Operati …

    19 Nov, 2025 | Press

  • New Holiday Shopper Data: Deals Over Indulgence.

    15 Nov, 2025 | Publication

  • Americans Likely to Tighten Their Belts this Holiday Se …

    11 Nov, 2025 | Press

  • Why Are “Little Luxuries” Big Amid Uncertainty?

    08 Nov, 2025 | Publication

  • Men’s Spending and Healthy Food Lead Growth of Little L …

    06 Nov, 2025 | Publication

  • Insights on AI-Driven Marketing Momentum

    05 Nov, 2025 | Webcast

  • The need for calm marketing in anxious times

    01 Nov, 2025 | Publication

  • Thoughtful Marketers Acknowledge That the Holidays Aren …

    28 Oct, 2025 | Publication

  • The Holidays Aren’t All Merry—and Smart Marketers Know …

    25 Oct, 2025 | Publication

  • Internal Comms Enhances Business, But How Do We Measure …

    22 Oct, 2025 | Publication

  • Brand Loyalty Meets Budget Reality.

    18 Oct, 2025 | Publication

  • Tariffs Raise US Consumer Focus on Price, but “Made in …

    16 Oct, 2025 | Publication

  • 3 Critical Marketing Moves in a Shutdown

    11 Oct, 2025 | Publication

  • For CMOs, the Market Stays Open During the Shutdown

    06 Oct, 2025 | Publication

  • Change Fatigue: The Silent Comms Challenge

    04 Oct, 2025 | Publication

  • Can Agencies Survive AI?

    27 Sep, 2025 | Publication

  • The Growth Triangle: How CFO–CSO–CMO Partnerships Boost …

    26 Sep, 2025 | Publication

  • Distrust doesn’t stop AI

    20 Sep, 2025 | Publication

  • Agencies Are Not Free Agents: The Client’s Results Driv …

    17 Sep, 2025 | Publication

  • New Logo Lessons, from the Old Country Store

    13 Sep, 2025 | Publication

  • When Rebranding Goes Wrong: Lessons from Cracker Barrel …

    10 Sep, 2025 | Publication

  • Facts don't change culture. Stories do.

    06 Sep, 2025 | Publication

  • How Internal Comms Boosts Business Growth Through Corpo …

    05 Sep, 2025 | Publication

  • Financial fluency = bigger budgets

    30 Aug, 2025 | Publication

  • Consumers Continue to Favor Necessities amid Rising Pri …

    29 Aug, 2025 | Publication

  • AI everywhere! ROI anywhere?

    23 Aug, 2025 | Publication

  • The New Search Shift—What Marketers Need to Know

    16 Aug, 2025 | Publication

  • How Should Companies Approach Reputation Building in th …

    15 Aug, 2025 | Publication

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Featured Insights & Events

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Join an Upcoming Roundtable

AI & Reputation Building 

CEO Expectations of the CMO

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ShortCuts for Marketing & Communications Leaders

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Navigating Washington: Insights for Business

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US Consumer Confidence Survey

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Navigating AI

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Entering the Age of A-Commerce 

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Consumer Attitudes About Sustainability

Sustainability Needs a Sustainable Price 

Tap Emotions for Impactful Messaging 

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Latest Insights

  •   All
  •   Read
  •  Listen
  •  Watch

  • CCOs Are Not Getting Any Happier

    27 Mar, 2026 | Press

  • CMO budget confidence climbs—but workload satisfaction …

    27 Mar, 2026 | Press

  • Survey: CMOs and CCOs Seeing Improved Budgets—and Tough …

    26 Mar, 2026 | Press

  • Current Consumer Confidence in AI

    25 Mar, 2026 | Publication

  • More budget doesn’t mean more readiness—just ask market …

    21 Mar, 2026 | Publication

  • Important Human Skills in the Age of AI

    19 Mar, 2026 | Publication

  • What Are Top Channels for Building Reputation in the AI …

    19 Mar, 2026 | Publication

  • How AI May Change Marketing and Communications Teams

    19 Mar, 2026 | Publication

  • AI Won’t Fix Your Workload

    14 Mar, 2026 | Publication

  • Insights from the Corporate Communications & Brand Summ …

    11 Mar, 2026 | Publication

  • Affordability Is the #1 Consumer Concern. Skimpflation …

    07 Mar, 2026 | Publication

  • Communicators’ Workloads Continue to Increase

    04 Mar, 2026 | Publication

  • Communicators Are Getting Ready for What’s Ahead

    04 Mar, 2026 | Publication

  • CEOs Want CCOs to Shape and Then Share Corporate Strate …

    04 Mar, 2026 | Publication

  • There Is Still Work to Be Done Before AI Unlocks Market …

    03 Mar, 2026 | Publication

  • Optimism Rises: Marketing’s Tools and Talent

    03 Mar, 2026 | Publication

  • Marketing Continues to Drive Business Forward

    03 Mar, 2026 | Publication

  • AI Is Transforming Reputation Building—and the Teams Dr …

    03 Mar, 2026 | Publication

  • Affordability, AI, and Health: What Consumers Expect fr …

    03 Mar, 2026 | Publication

  • The C-Suite Turns Positive—But Consumers Don’t

    28 Feb, 2026 | Publication
  • Let's Talk Global Business

    S2E13 - Should CEOs Speak Up On Social Issues?

    26 Feb, 2026 | Podcast

  • US Consumer Confidence Inched Up in February

    24 Feb, 2026 | Press

  • Scarcity Has a Price: The Complexity CMO.

    21 Feb, 2026 | Publication

  • CMO Compensation 2025

    19 Feb, 2026 | Publication

  • What Do CEOs Want from Their CMOs and CCOs Right Now—an …

    18 Feb, 2026 | Webcast

  • From Bots to Backstreet Boys: How Super Bowl Ads Fumble …

    14 Feb, 2026 | Publication

  • Super Bowl LX: Culture from the nineties but not the cr …

    14 Feb, 2026 | Publication

  • In-House vs. Outsourcing: AI-Driven Shifts in Marketing …

    11 Feb, 2026 | Publication

  • Why the C-Suite Is Betting on CMOs

    07 Feb, 2026 | Publication

  • Can Synthetic Data Truly Represent a Global CEO?

    05 Feb, 2026 | Webcast
  • C-Suite Perspectives

    Why 2026 Will Be the Year of Agentic Commerce

    02 Feb, 2026 | Podcast

  • Why CEOs Want Communicators to Shape Strategy—Not Just …

    31 Jan, 2026 | Publication

  • CMOs’ 2026 Growth Plans: Advancing the C-Suite Agenda

    29 Jan, 2026 | Publication

  • Today’s CMO: AI Savvy and Skills Focused

    29 Jan, 2026 | Publication

  • A-Commerce: New Term, Real Consequences

    24 Jan, 2026 | Publication

  • CEOs’ Mandate for Chief Communicators in 2026: Corporat …

    22 Jan, 2026 | Publication

  • Entering the Age of A-Commerce: C-Suite Outlook 2026

    22 Jan, 2026 | Publication

  • The CEO Playbook for 2026: Invest in Marketing & Comms

    17 Jan, 2026 | Publication

  • Survey: CEOs Start 2026 on Edge, Citing Uncertainty as …

    15 Jan, 2026 | Press

  • How Are GEO & AI Agents Transforming Reputation Managem …

    12 Jan, 2026 | Webcast

  • How did 2025 shape marketing and communications?

    10 Jan, 2026 | Publication

  • Are you addressing consumers’ #1 concern?

    20 Dec, 2025 | Publication

  • Making Change Work—Powered by Communication

    19 Dec, 2025 | Publication

  • How Age and Income Shape Trust in AI

    16 Dec, 2025 | Publication
  • C-Suite Perspectives

    Why the C-Suite Needs to Know About Neuro-Symbolic AI

    15 Dec, 2025 | Podcast

  • Synthetic Data Has Entered the Chat

    13 Dec, 2025 | Publication

  • Living Costs Are the Top Pain Point Globally—and an Opp …

    12 Dec, 2025 | Publication

  • Is CMO Pay on the Upswing?

    06 Dec, 2025 | Publication

  • How Synthetic Data Is Reinventing Human Insight

    25 Nov, 2025 | Webcast

  • AI Leadership Summit 2025: Event Insights

    25 Nov, 2025 | Publication

  • Are AI Job Shifts Coming Faster Than You Think?

    22 Nov, 2025 | Publication

  • Men Lead Spending on “Little Luxuries” amid Growing Eco …

    19 Nov, 2025 | Press

  • The Conference Board, Inc. Will Resume Canadian Operati …

    19 Nov, 2025 | Press

  • New Holiday Shopper Data: Deals Over Indulgence.

    15 Nov, 2025 | Publication

  • Americans Likely to Tighten Their Belts this Holiday Se …

    11 Nov, 2025 | Press

  • Why Are “Little Luxuries” Big Amid Uncertainty?

    08 Nov, 2025 | Publication

  • Men’s Spending and Healthy Food Lead Growth of Little L …

    06 Nov, 2025 | Publication

  • Insights on AI-Driven Marketing Momentum

    05 Nov, 2025 | Webcast

  • The need for calm marketing in anxious times

    01 Nov, 2025 | Publication

  • Thoughtful Marketers Acknowledge That the Holidays Aren …

    28 Oct, 2025 | Publication

  • The Holidays Aren’t All Merry—and Smart Marketers Know …

    25 Oct, 2025 | Publication

  • Internal Comms Enhances Business, But How Do We Measure …

    22 Oct, 2025 | Publication

  • Brand Loyalty Meets Budget Reality.

    18 Oct, 2025 | Publication

  • Tariffs Raise US Consumer Focus on Price, but “Made in …

    16 Oct, 2025 | Publication

  • 3 Critical Marketing Moves in a Shutdown

    11 Oct, 2025 | Publication

  • For CMOs, the Market Stays Open During the Shutdown

    06 Oct, 2025 | Publication

  • Change Fatigue: The Silent Comms Challenge

    04 Oct, 2025 | Publication

  • Can Agencies Survive AI?

    27 Sep, 2025 | Publication

  • The Growth Triangle: How CFO–CSO–CMO Partnerships Boost …

    26 Sep, 2025 | Publication

  • Distrust doesn’t stop AI

    20 Sep, 2025 | Publication

  • Agencies Are Not Free Agents: The Client’s Results Driv …

    17 Sep, 2025 | Publication

  • New Logo Lessons, from the Old Country Store

    13 Sep, 2025 | Publication

  • When Rebranding Goes Wrong: Lessons from Cracker Barrel …

    10 Sep, 2025 | Publication

  • Facts don't change culture. Stories do.

    06 Sep, 2025 | Publication

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    30 Aug, 2025 | Publication

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    29 Aug, 2025 | Publication

  • AI everywhere! ROI anywhere?

    23 Aug, 2025 | Publication

  • The New Search Shift—What Marketers Need to Know

    16 Aug, 2025 | Publication

  • How Should Companies Approach Reputation Building in th …

    15 Aug, 2025 | Publication

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Latest Center Resources

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Report

Current Consumer Confidence in AI
Current Consumer Confidence in AI

March 25, 2026

Newsletters & Alerts

More budget doesn’t mean more readiness—just ask marketing.
More budget doesn’t mean more readiness—just ask marketing.

March 21, 2026

Report

Important Human Skills in the Age of AI
Important Human Skills in the Age of AI

March 19, 2026

Brief

What Are Top Channels for Building Reputation in the AI Era?
What Are Top Channels for Building Reputation in the AI Era?

March 19, 2026

Brief

How AI May Change Marketing and Communications Teams
How AI May Change Marketing and Communications Teams

March 19, 2026

Newsletters & Alerts

AI Won’t Fix Your Workload
AI Won’t Fix Your Workload

March 14, 2026

Brief

Insights from the Corporate Communications & Brand Summit 2026
Insights from the Corporate Communications & Brand Summit 2026

March 11, 2026

Newsletters & Alerts

Affordability Is the #1 Consumer Concern. Skimpflation Isn’t the Fix.
Affordability Is the #1 Consumer Concern. Skimpflation Isn’t the Fix.

March 07, 2026

Article

Communicators’ Workloads Continue to Increase
Communicators’ Workloads Continue to Increase

March 04, 2026
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Events

Roundtable

AI Is Transforming Reputation Building—and the Teams Driving It

March 31, 2026
Webcast

The Life of the CMO: An Interview with Asit Goel

April 09, 2026
In-Person Event

The AI Leadership Summit

November 17 - 18, 2026
Experts Live

Reading the Consumer: Holiday Sentiment and Spending Trends

December 08, 2026
In-Person Event

2027: A Year in Preview

January 19 - 20, 2027
In-Person Event

2027 Corporate Communications & Brand Summit

March 02 - 03, 2027
Roundtable

AI Is Transforming Reputation Building—and the Teams Driving It

March 31, 2026
Webcast

The Life of the CMO: An Interview with Asit Goel

April 09, 2026
In-Person Event

The AI Leadership Summit

November 17 - 18, 2026
Experts Live

Reading the Consumer: Holiday Sentiment and Spending Trends

December 08, 2026
In-Person Event

2027: A Year in Preview

January 19 - 20, 2027
In-Person Event

2027 Corporate Communications & Brand Summit

March 02 - 03, 2027

In the News

IN THE NEWS

CCOs Are Not Getting Any Happier

March 27, 2026

IN THE NEWS

CMO budget confidence climbs—but workload satisfaction drops sharply

March 27, 2026

PRESS RELEASE

Survey: CMOs and CCOs Seeing Improved Budgets—and Tougher Workloads—in 2026

March 26, 2026

PRESS RELEASE

US Consumer Confidence Inched Up in February

February 24, 2026

PRESS RELEASE

Survey: CEOs Start 2026 on Edge, Citing Uncertainty as Top Threat

January 15, 2026

PRESS RELEASE

The Conference Board, Inc. Will Resume Canadian Operations, Delivering Trus…

November 19, 2025

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Marketing & Communications Councils

Who can you trust to truly understand your challenges?

The Conference Board Councils give you access to an elevated level of conversation you won't find anywhere else. Through in-person meetings and rich connections you can tap at any time, you will gain insights beyond your industry or region.

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Leadership

Ivan Pollard

Meet your Center Leader

Ivan Pollard

Marketing & Communications Center Leader, The Conference Board

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Steve

Steve Odland Steve Odland

President & Chief Executive Officer
The Conference Board

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Denise

Denise Dahlhoff, Ph.D. Denise Dahlhoff, Ph.D.

Head of Research, Marketing & Communications Cente…
The Conference Board

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Jan

Jan Botz Jan Botz

Program Director, Internal Communications Council
The Conference Board

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JP

JP Kuehlwein JP Kuehlwein

Marketing Principal, M&C Center
The Conference Board

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Katie

Katie Paine Katie Paine

Founder and CEO
Paine Publishing

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Grant

Grant McLaughlin Grant McLaughlin

Senior Fellow, Marketing & Communications Center
The Conference Board

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Tim

Tim Powell Tim Powell

President
President of The Knowledge Age…

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Mike

Mike Moran Mike Moran

President of Mike Moran Group

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Sally

Sally Falkow Sally Falkow

CEO, Senior Fellow, Marketing & Communications Cen…
Meritus Media Inc,The Conferen…

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Shel

Shel Holtz Shel Holtz

Senior Fellow
Marketing & Communications Cen…

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Tim

Tim Peter Tim Peter

Co-Program Director, Digital Marketing Strategy Co…
The Conference Board

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John

John Forsyth John Forsyth

Consumer Dynamics Leader, M&C Center
The Conference Board

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Lisa

Lisa Davis Lisa Davis

Senior Fellow, Marketing & Communications Center
The Conference Board

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Kirk

Kirk Stewart Kirk Stewart

Senior Fellow
The Conference Board Marketing…

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Matt

Matt Biespiel Matt Biespiel

Program Director, Brand Strategy Council; Council …
The Conference Board

Read Bio

Paul

Paul Gillin Paul Gillin

Senior Fellow
The Conference Board Marketing…

Read Bio

Danielle

Danielle Badler Danielle Badler

Program Director, Corporate Communications Strateg…
The Conference Board

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Robert

Robert Armacost Robert Armacost

Program Director, Information & Research Managemen…
The Conference Board

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Cassie

Cassie Stern Cassie Stern

Program Director, Customer Experience Councils I &…
The Conference Board

Read Bio

Tom

Tom Grothues Tom Grothues

Program Director, Customer Experience Council
The Conference Board

Read Bio

Anne

Anne Greer Anne Greer

Program Director, Market Insights Council; Co-Prog…
The Conference Board

Read Bio

Linda Lane

Linda Lane Gonzalez Linda Lane Gonzalez

Program Director, Multicultural Marketing Council
The Conference Board

Read Bio

MaryLee

MaryLee Sachs MaryLee Sachs

Program Director, Council for CMOs
The Conference Board

Read Bio

Kelly

Kelly Semrau Kelly Semrau

Senior Fellow, Marketing & Communications Center
The Conference Board

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A Selection of Our World-Class Members

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