As AI Reshapes Comms Teams, Human Skills and Experiential Learning Are Key

Trusted Insights for What’s Ahead^®

• AI enables lean communications teams to take on broader responsibilities, but the higher-value work remains distinctly human. As AI handles more standardized work, communicators can spend more time on strategy, stakeholder management, and cross-functional collaboration.
• Communications roles are broadening, creating demand for “deep generalists” as well as selected specialists. Communicators increasingly need broad communications expertise, business understanding, and strategic perspective, while deep specialization remains important in certain communications areas and in AI, technology, and data.
• Business knowledge cannot be outsourced to AI. Communicators need direct relationships across the company to understand business priorities, stakeholders, and context. Human connections are even more important in the AI era.