AI Is Transforming Reputation Building—and the Teams Driving It
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Navigating AI

AI Is Transforming Reputation Building—and the Teams Driving It

03 March 2026 / Report

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This report highlights insights on the featured topic in the January-February wave of our CMO-CCO Meter survey: how AI is impacting marketers’ and communicators’ reputation-building strategies and team structure. This research was conducted in collaboration with our knowledge partner Bowen Craggs and features responses from executives mainly in the US and Europe.

Author

Denise Dahlhoff, Ph.D.

Denise Dahlhoff, Ph.D.

Head of Research, Marketing & Communications Center, US

Read BioDenise Dahlhoff, Ph.D.

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