EXPERT BRIEFINGS
Members of The Conference Board have access to our global experts who provide insights informed by our nonpartisan, data-driven research and international network of executives. Briefings with our experts are exclusive to Members. These sessions provide senior executives and their teams with a deep dive into a topic area and a forum for questions and in-depth discussion. Explore our ever-growing portfolio below.
Navigating Washington: What You Need to Know Next
With new policies, orders, memorandums, and directives arriving every day, what are the latest issues that marketers and communicators need to consider?
Dimensionalizing the ROI of AI
Marketing and communications have been leading the charge on AI for a number of years, but how are we tracking the outcomes, the inputs, the costs and the retur
Employee Experience and the Workplace
For creative functions, how is the evolving workplace impacting collaboration, and talent development and how are multi-generational teams performing?
Managing Workload
How do effective marketing and communications leaders balance executional and strategic work and manage the impact this has on the team’s workloads?
The Eroding Trust in Social Media
As social media becomes more fragmented but more powerful, how do consumers think about its influence, and how are storytellers using it to drive growth?
Shaping Your Marketing Organization That Is Poised for Innovation
How do you organize the interconnectivity of people, processes, and technology that help modern marketers innovate at speed and learn fast to succeed?
Telling Your Story and Making It Stick
What are current practices to manage terminology, language, voice and tone to ensure the messages around sustainability, purpose and policy are not rejected?
The Powerful Partners for Marketing & Communications
Which collaborations inside the enterprise boost business impact and which partnerships and relationships deserve more attention?