There Is Still Work to Be Done Before AI Unlocks Marketing’s Happiness

Trusted Insights for What’s Ahead^®

AI tools are helping get work done, but is more work being generated because of AI?Qualitative conversations note the improving efficiency of AI tools alongside rising concerns that these efficiencies also create more work for the humans as AI unlocks deeper, more personalized, more reactive marketing.

Uncertain times set the stage for marketing to perform.The volatility in the market, declining consumer sentiment, and ongoing concerns about affordability set the background for marketing to promote quality, value, and empathy with existing and new customers. As a result, 74% of marketers say their business impact went up in the last six months of 2025.