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30 April 2026 / Report
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Copy LinkDespite all its expertise in understanding target markets, positioning, branding, storytelling, and shaping customer perception, marketing often struggles to explain and position itself internally. This report explains why marketing is often misunderstood and offers recommendations to address this issue.
Despite all its expertise in understanding target markets, positioning, branding, storytelling, and shaping customer perception, marketing often struggles to explain and position itself internally. This report explains why marketing is often misunderstood and offers recommendations to address this issue.
Head of Research, Marketing & Communications Cente…
The Conference Board
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